The Sponsorship Marketing Strategist contributes to the optimization of the O’Reilly sponsorship portfolio, the development of strategic and creative marketing campaigns, and the analysis of performance metrics to guide future sponsorship strategy and investment decisions. This role works cross-functionally with internal and external partners to maximize brand exposure, audience engagement, and business impact across sponsorship initiatives.
ESSENTIAL JOB FUNCTIONS
Evaluate sponsorship portfolio performance and make recommendations to inform contract planning cycles.
Develop data-driven recommendations for sponsorship renewals, expansions, reductions and new opportunities.
Create integrated creative activation campaigns that align with brand objectives and target audiences.
Establish and track key performance indicators (KPIs) including impressions, engagement, traffic, sales impact, brand awareness, hospitality utilization, and ROI.
Analyze sponsorship results and campaign performance to identify trends, insights and opportunities for optimization.
Build executive-level presentations, reports, and recaps summarizing sponsorship effectiveness and strategic recommendations.
Research industry trends, competitor activity, audience insights, and emerging sponsorship opportunities.
Support multi-cultural marketing initiatives to strengthen Hispanic audience engagement, brand relevance and community connection
Lead sponsorship negotiations including pricing, asset valuation, contract terms, and renewal discussions for assigned categories.
Maintain strong relationships with sponsorship partners, properties, agencies, and internal stakeholders to support long-term collaboration and program success.
Work cross functionally with legal and internal teams on assigned contracts & documentation.
Track and coordinate the delivery of sponsorship deliverables for assigned categories.
Process invoices & maintain budget for assigned sponsorship categories.
Provide phone coverage for the sponsorship and partnership marketing team and support other areas as necessary.
Other duties as assigned
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:
Excellent written verbal and communication skills
Strong analytical skills with experience interpreting marketing data and performance metrics
Experience developing strategic marketing campaigns and sponsorship activation plans
Ability to manage multiple projects and work cross-functionally in a fast-paced environment
Solid organizational skills
Multi-cultural marketing experience a plus
Comfortable in TEAM-oriented work environment
Proficiency with MS Power Point, Excel, and Word
Must be able to lift packages up to 40lbs
Desired:
Bachelor’s degree in marketing, communications or business
Advertising or marketing job related experience
O’Reilly store experience or equivalent knowledge of store procedure
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada.
O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow!
Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O!
Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
