Job Description

Posting number: 202600164

Department: CITY MANAGER

Division: CITY MANAGER

Job classification: SPONSORSHIP MANAGER

Posting type: Open

Categories: Accounting and Finance, Marketing

Summary

Salary and Benefits

Starting Salary: $75,362 - $94,203. Individuals hired in this position have the opportunity to progress up to $113,044/year, which is the maximum salary for this position as of December 2025.

Benefits: Full City Benefits Package. The City of St. George covers 100% of the premiums for the High-Deductible health plan for full-time employees and their qualified dependents. New hires also receive 2 weeks of vacation time during their first year of employment. To find out more about our benefits package, please visit our website at careers.sgcityutah.gov.

Position Summary

Under the direction of the City Treasurer, develops, implements, and manages the City's comprehensive sponsorship and partnership program with an emphasis on generating new revenue, improving cost recovery, and maximizing the financial value of City assets. Responsible for identifying, soliciting, negotiating, and managing corporate sponsorships, naming rights, advertising opportunities, and strategic partnerships that generate revenue for City events, programs, facilities, and community initiatives. Serves as the City's primary business development representative for sponsorship opportunities and works collaboratively with departments across the organization to maximize sponsorship revenue.

Examples of duties

(Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills, and other characteristics. The list of tasks is illustrative only and is not a comprehensive listing of all functions and tasks performed by positions in this class.)

1. Develops and implements a comprehensive citywide sponsorship strategy for events, facilities, programs, and advertising assets to maximize revenue generation and cost recovery.
2. Identifies, researches, and actively solicits prospective corporate sponsors through direct outreach, networking, presentations, and relationship development.
3. Negotiates sponsorship agreements, naming rights, advertising contracts, and strategic partnerships.
4. Develop customized sponsorship packages that provide value to sponsors while advancing City objectives.
5. Establishes annual sponsorship revenue goals, monitors financial performance, and implements strategies to achieve or exceed revenue targets and ensures the sponsorship program delivers a positive net financial benefit to the City.
6. Collaborates with the City's departments across the organization to identify, prioritize, and implement sponsorship opportunities across programs, events, facilities and other assets.
7. Cultivate and maintains long-term relationships with sponsors to encourage renewals, expanded partnerships, and increased investment.
8. Coordinates sponsor recognition and fulfillment to ensure contractual obligations are met and sponsors receive exceptional service.
9. Maintains sponsorship records, contracts, budgets, and performance metrics and prepares related reports.
10. Represents the City at meetings, community events, business functions, and industry organizations to promote sponsorship and partnership opportunities.
11. Ensures sponsorship activities comply with City policies, branding standards, and applicable laws and regulations.
12. Performs other related duties and special projects as assigned.

Typical Physical/Mental Demands/Working Conditions

Light physical effort. Comfortable working conditions handling light weights. Intermittent sitting, standing, and walking. Considerable exposure to stressful situations as a result of human behavior and deadlines. Attendance at night meetings or irregular working hours may be required.

Qualifications

Education: Graduation from an accredited college or university with a bachelor's degree in business administration, marketing, communications, public relations or a closely related field. Relevant experience may be substituted for education on a year-for-year basis.

Experience and Training: Minimum of three (3) years of full-time professional experience in corporate sponsorship sales, business development, advertising sales, revenue generation, marketing, or a related field. Experience demonstrating success in securing sponsorships, developing business partnerships, or achieving sales and revenue targets is preferred.

Licenses and/or Certifications: Must possess a valid driver’s license. A valid Utah Driver License must be obtained within 60 days of hire and be maintained throughout employment.

Supplemental information

Knowledge:

• Sponsorship sales, business development, and revenue generation strategies.
• Marketing, branding, advertising, and partnership development.
• Contract negotiation, administration, and financial management.
• Customer relationship management (CRM) systems.

Skills:

• Sales, negotiation, and relationship management.
• Financial analysis, revenue forecasting, and performance evaluation.
• Written and verbal communication, including persuasive presentations.
• Project management, organization, and problem-solving.

Ability to:

• Generate sponsorship revenue and consistently meet established financial targets.
• Identify and develop new revenue and cost recovery opportunities.
• Establish and maintain productive relationships with businesses and community partners.
• Negotiate agreements that maximize financial value to the City.
• Manage multiple priorities, work independently, and represent the City professionally.