Job Description

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

Position Summary

The Specialist, Web & Digital Platforms plays a key role in the management, optimization, and evolution of the Firm's digital ecosystem. The role serves as both a hands-on contributor and advisor, providing guidance on digital platforms, content architecture, AI, accessibility, and emerging technologies to drive continuous improvement and support the Firm's long-term digital roadmap. Working closely with business stakeholders, technology teams, and external vendors, the Specialist helps shape scalable digital solutions, content models, workflows, and governance standards that support the Firm's digital strategy.

Initially, the role will focus on gaining a strong understanding of the Firm's digital platforms, content workflows, governance standards, and operational processes before taking on broader responsibilities related to platform optimization, digital initiatives, and continuous improvement efforts.

Responsibilities

Digital Platform Management & Operations

• Support platform configurations, integrations, troubleshooting, and ongoing enhancements.
• Execute and oversee content updates, ensuring adherence to governance, quality, accessibility, and brand standards.
• Partner with internal teams and external vendors to identify opportunities for platform improvements and operational efficiencies.
• Support intake, prioritization, and execution of web and digital requests.
• Evaluate and recommend solutions that enhance digital capabilities and business outcomes.

Content Architecture, Governance & Digital Transformation

• Contribute to headless CMS architecture, composable digital experiences, and multichannel content delivery.
• Support the design and implementation of structured content and reusable content components.
• Contribute to digital transformation initiatives, including platform modernization and content operations improvements.

Search, SEO & AI-Driven Discoverability

• Recommend improvements to content structure, tagging, taxonomy, and user journeys.
• Partner with stakeholders to improve accessibility, usability, and overall content effectiveness.
• Stay informed on evolving AI, search, and content discovery trends and identify opportunities for adoption.

Stakeholder Engagement & Advisory

• Provide guidance and recommendations on digital best practices, content governance, platform capabilities, and emerging technologies.
• Support discussions related to content architecture, digital experience, governance, and platform strategy.
• Communicate technical concepts and recommendations effectively to both technical and non-technical stakeholders.

Qualifications

• 4-7 years of experience supporting websites, digital platforms, CMS technologies, or digital experience solutions.
• Experience with enterprise CMS platforms such as Contentful, Drupal, Sitecore, DAM, Adobe Experience Manager, or similar platforms.
• Understanding of content modeling, metadata, taxonomy, content governance, and structured content.
• Familiarity with web technologies, platform integrations, APIs, and digital ecosystem management.
• Knowledge of SEO, enterprise search, accessibility standards, and user experience best practices.
• Demonstrated ability to advise and influence stakeholders, translating business requirements into scalable digital solutions.
• Strong communication, problem-solving, and project management skills.
• Ability to collaborate effectively with both technical and non-technical teams.
• Experience supporting CMS implementations, content migrations, or digital transformation initiatives preferred.

Location and Reporting:

• This is a full-time role located in Tampa
• The role reports to Senior Manager, Web and Digital

This role reports to

Senior Manager, Web & Digital

Equal Opportunities

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact talent.acquisition@whitecase.com.

Benefits at White & Case

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.

The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

Note to Recruitment Agencies

Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.