Job Description

The Brand Strategy Specialist supports the execution of Americas regional brand campaigns, partnerships, and brand experiences that connect with customers and drive business results. This role is responsible for helping translate global brand strategies into regionally relevant marketing plans that balance brand storytelling, product priorities, and commercial objectives.

Working cross-functionally with Marketing, Merchandising, Creative, Operations, and external partners, this individual plays a key role in bringing seasonal campaigns to market across the Americas region, ensuring initiatives are executed effectively across channels and customer touchpoints. This role will also support special projects aligned to the broader global brand vision and help lead experiential activations that bring the Hollister brand to life for customers.

This job is located at our Global Home Office in Columbus, Ohio.  ­

What Will You Be Doing?

• Support the execution of regional go-to-market plans that bring global brand campaigns and priorities to life for the Americas customer.
• Partner closely with Global Brand Strategy, Merchandising, Creative, Channel Marketing, and Operations teams to ensure campaigns are successfully adapted and activated within the region.
• Help manage campaign planning processes, timelines, deliverables, and stakeholder communication across key cross-functional partners.
• Support the development of regional marketing plans that balance brand storytelling, product priorities, customer insights, and business objectives.
• Monitor campaign performance and gather insights to identify opportunities for optimization and continuous improvement.
• Leverage customer, competitor, cultural, and marketplace insights to inform regional marketing recommendations and ensure relevance with target customers.
• Help manage day-to-day relationships with regional brand partners, supporting the development and execution of partnership activations that drive customer engagement and brand affinity.
• Coordinate partnership deliverables, timelines, approvals, and reporting across internal and external stakeholders.
• Lead and support the planning and execution of brand experiences, events, and activations that strengthen customer connection and bring the Hollister brand to life.
• Partner with internal teams, agencies, vendors, and external partners to manage event concepting, logistics, timelines, budgets, on-site execution, and post-event reporting.
• Collaborate with teammates to support a portfolio of experiential marketing programs, ensuring ownership and execution of events and brand experiences are shared across the broader Brand Strategy team.
• Support special projects and strategic initiatives that contribute to the long-term global vision of the Hollister brand.
• Stay informed on youth culture, fashion, entertainment, music, social platforms, and emerging trends to identify opportunities that strengthen campaign relevance and customer connection.
• Continually evaluate processes and ways to drive efficiency, effectiveness, and stronger cross-functional collaboration.

What Do You Need To Bring?

• Bachelor’s Degree or related experience, preferably in Marketing or Advertising.
• 5+ years of experience in brand marketing, campaign execution, partnerships, experiential marketing, event marketing, or a related marketing function.
• Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Experience coordinating cross-functional initiatives and building strong partnerships across creative, merchandising, marketing, and operational teams.
• Experience planning, supporting, or executing events, activations, partnerships, or experiential marketing programs preferred.
• Ability to leverage customer insights, cultural trends, and business objectives to inform recommendations and drive meaningful customer engagement.
• Strong written, verbal, and presentation skills, with the ability to communicate effectively across a wide range of stakeholders.
• Understanding of how marketing campaigns come to life across paid, owned, earned, social, retail, and experiential channels.
• High attention to detail with the ability to manage timelines, budgets, deliverables, and follow-through.
• Passion for youth culture, fashion, music, entertainment, and emerging consumer trends.
• Demonstrated ability to thrive in a fast-paced environment while maintaining a solutions-oriented mindset and strong sense of ownership.

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.