Melco Resorts & Entertainment

Specialist, SMS & Mobile App

Melco Resorts & Entertainment  •  Limassol, CY (Onsite)  •  2 months ago
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Job Description

REQ13809 Specialist, SMS & Mobile App (Open)
T he SMS & Mobile App Specialist will be responsible for managing the Melco Club app and executing strategic SMS and push notification campaigns to enhance customer engagement and communication. This role focuses on optimizing mobile touchpoints, supporting marketing initiatives, and improving overall customer experience through data-driven and timely messaging.

Primary Responsibilities:

  • Managing the Melco Club App, exploring and implementing new features to enhance performance like geofencing, dynamic languages, optimize practices, digital catalogues.
  • Manage the SMS calendar, ensuring timely and relevant communications towards customer database.
  • Segment SMS and push notification lists based on specific promotions, audience activity, and engagement trends.
  • Monitor and analyze SMS and push campaign results against Promotion redemptions and optimize performance and customer interaction.
  • Develop and implement a comprehensive SMS marketing strategy to support promotions and other casino initiatives.
  • Support the upcoming implementation of an Omnichannel Communication solution, including CRM integration, communication flows, automation, and reporting.
  • From time to time, management may change certain tasks based on synergies due to business requirements and operational changes.

Key Performance Indicators:

  • Measures engagement and conversion rate to evaluate campaign effectiveness and user engagement.
  • Monitors successful SMS/push message delivery and user opt-out rates to maintain list health and compliance.
  • Evaluates content timeliness and accuracy.

Qualifications:

Education

  • Bachelor’s Degree in Marketing, Communications, Information Technology, Digital Media, or any other related field.
  • Relevant tertiary qualifications in multimedia design or equivalent professional training

Experience

  • At least 3 years’ experience in SMS Marketing and mobile app management or digital communications.
  • Experience working in a customer-focused environment preferably within the gaming, or entertainment industry.
  • Previous experience of working in a similar role is essential.

Skills/competencies:

  • Strong understanding of mobile communication strategies, including segmentation, and personalization.
  • Proficiency in analyzing campaign data and applying insights to optimize performance.
  • Familiarity with app performance tools and push notification best practices.
  • Excellent command of the English and Greek languages
  • Excellent organization and time-management skills

Personal competencies:

  • Detail oriented with creative qualities.
  • Results oriented and process driven.
  • Analytical thinker with strong problem-solving approach
  • Team player
  • Hands-on can-do approach to business
  • Effective communicator
  • Self-motivated
  • Strong time management and organizational skills
  • Ability to manage multiple projects.
  • Creative and innovative in developing engagement strategies and communication flows.
Melco Resorts & Entertainment

About Melco Resorts & Entertainment

Melco Resorts & Entertainment Limited (NASDAQ: MLCO) is an award-winning developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia.

In Macau, Melco Resorts & Entertainment currently operates City of Dreams Macau (www.cityofdreamsmacau.com), our flagship integrated entertainment resort and home of The House of Dancing Water, the world's largest water-based performance; Altira Macau (www.altiramacau.com), a Forbes-Five-Star luxury hotel; and Mocha Clubs (www.mochaclubs.com), the largest non-casino based operations of electronic gaming machines in Macau.

Opened in October 2015 was the Hollywood-themed studio-concept resort, Studio City, a thrilling new cinematic inspired entertainment and leisure destination. It is designed to be the most diversified entertainment offering in Macau, with more world-class entertainment amenities than any integrated resort in the market, representing the pinnacle of entertainment-driven leisure destination experiences in Asia.

Beyond Macau, City of Dreams Manila (www.cityofdreams.com.ph) opened its doors to the public in December 2014 and marked the formal entry of Melco Resorts & Entertainment into the fast-growing and dynamic tourism industry in the Philippines. This lavish casino resort at Entertainment City, Manila Bay, Manila features a dazzling array of entertainment and attractions, an upscale shopping mall, a wide range of international dining experiences, three award-winning hotels and spa.

Visit mycareer.melco-resorts.com

Industry
Travel & Hospitality
Company Size
5,001-10,000 employees
Headquarters
Central, HK
Year Founded
Unknown
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