As a specialist analyst in our Customer New Lending team, you’ll help optimise credit decisioning strategies that deliver great customer outcomes while supporting ambitious business growth all within NewDay’s responsible lending framework.
You’ll work closely with teams to deliver meaningful change through responsible lending and improved customer experiences. If you enjoy turning data into insight, solving complex challenges, and making a measurable impact, this is an opportunity to grow your career in a collaborative and purpose-driven environment.
Howyou’llcontribute
Help shape and optimise new lending strategies across all six of our credit card products, balancing customer outcomes, business goals, and changing economic conditions.
Support the growth of our market leading Open Banking capabilities by identifying innovative ways to use new data sources to improve underwriting and decision making.
Develop and enhance reporting and monitoring to identify emerging trends, deliver clear insights, and support data-driven decisions at Senior Leadership level.
Build strong cross functional relationships across the Credit Function and wider business, encouraging collaboration, knowledge sharing, and continuous improvement.
We'relooking for these essential skills
Degree educated or equivalent experience, with a strong analytical and numerate background.
Confident using SQL on a daily basis to analyse data, uncover insights, and support decision-making.
Strong analytical skills with the ability to identify trends, solve problems, and communicate findings clearly to a range of stakeholders.
Advanced MS Office skills, particularly in Excel, with experience working with large and complex datasets.
A proactive and curious mindset, with a collaborative approach, creative thinking, and a genuine drive to make an impact.
It’sa plus if you also have these skills
Experience within financial services and a foundation in risk analytics, ideally within consumer lending.
Development and implementation of credit risk strategies in a fast-paced environment.
Familiarity with AI co-working tools such as Claude Co-Work.
Comfort using visualisation tools such as Power BI and Tableau
Proficiency in Python for data analysis
At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of protected characteristics or identities. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process.
Tell us if you need accommodations: We’ll put reasonable adjustments in place to support you.
We work with Textio to make our job design and hiring inclusive.
PermanentSpecialist, New Lending Credit Strategy.docx

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit.
We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage.
Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands.
Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.