We are seeking an Associate Manager in our Field Marketing organization who specifically supports Content Marketing Services. This role is focused on SEO strategy, copywriting, and management of hotel website content.
Your Day to Day
• Perform keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions.
• Execute updates to content and photography on all hotel channels to optimize performance
• Demonstrate clear understanding of SEO strategy and localization, review content developed by external partners and confirm multiple brand tones of voice.
• Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics
• Support development and execution of additional content marketing programs, including Social Media, Restaurant & Bar Marketing, Email Marketing, and Offer Management through Omni-Channel Support.
What We Need From You
• Bachelor's or master's degree in marketing, advertising, content strategy, project management, or an equivalent combination of education and work-related experience
• Excellent written and verbal communication in English required
• 2-5 years of experience in marketing / project management
• Demonstrated or previous experience in SEO analysis and performance analysis is preferred but not required
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.
Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.
