Job Description

We are BLG: Canada’s Law Firm. Our culture is one of vigilance and curiosity, Firm-wide collaboration, unfailing mutual respect and dedication. We pride ourselves on having standout talent and delivering an exceptional client experience.

We are a future-minded Firm delivering high-value advice and known for our unwavering commitment to innovation, diversity and inclusion, community involvement and talent development. Learn more about us at www.blg.com

BLG's brand is built through the stories we tell about our people, values and impact. As Specialist, Marketing and Communications, you'll bring those stories to life.

Working at the intersection of brand, culture and people, you'll develop and execute marketing and communications strategies that strengthen BLG's talent brand, support EDI initiatives and showcase our alumni, community and ESG programs. You'll partner closely with the Talent, EDI and Business Development teams to translate priorities into compelling content, campaigns and channel strategies that engage the right audiences.

This role is ideal for a curious, proactive communicator who understands that great storytelling starts with empathy. You bring strong writing skills, sound judgment and a passion for creating inclusive, audience-focused content that connects brand to values.

Success in this role is measured by the quality and impact of BLG's talent, EDI and brand program communications, as well as engagement with key audiences across recruitment, alumni, community and culture initiatives.

If building a brand that people feel proud to be part of sounds like your kind of work, this is your seat.

Key Responsibilities:

Student recruitment & talent marketing

Position BLG as an employer of choice for law students and emerging legal professionals by:

• Developing and executing national and regional student recruitment marketing and communications strategies in partnership with Talent
• Creating content that showcases BLG's culture, career opportunities and values
• Developing and executing content for social media channels, including Instagram and LinkedIn, to support student recruitment and employer branding
• Coordinating recruitment communications across all offices to ensure a consistent national brand
• Supporting law school events, career fairs and recruitment initiatives
• Monitoring performance and identifying opportunities to improve engagement and reach

EDI communications and campaigns

Support and communicate BLG's equity, diversity and inclusion commitments by:

• Developing and executing EDI marketing and communications strategies in partnership with Talent (responsible for EDI)
• Managing the annual EDI communications calendar, including awareness dates and firm initiatives
• Creating content for internal and external channels, including social media, web and intranet
• Ensuring content reflects inclusive language and culturally informed communications practice
• Supporting EDI events and initiatives as required

Brand programs & community engagement

Support BLG's reputation through communications for alumni, community, ESG and The BLG Foundation programs by:

• Developing and executing alumni communications, including newsletters, profiles, web content and social media and other channels
• Promoting community involvement, charitable initiatives and The BLG Foundation activities through engaging content
• Supporting rankings and awards communications in partnership with the Rankings & Awards Manager.
• Collaborating with BD and regional teams to identify relevant brand storytelling opportunities that enhance firm positioning
• Supporting ESG reporting and related program events and initiatives as required
• Leading the external content strategy for all five regional office digital screens – setting content themes, standards and cadence for all marketing and communications content that appears on firm screens, working with the Internal Communications team on the broader screen program

Key Competencies:

• Post-secondary education in Communications, Marketing, Public Relations, Journalism or a related field
• 3-5 years of experience in marketing, communications, content marketing, employer branding or related fields
• Experience in professional services or a complex, matrixed organization; experience with student recruitment marketing or employer branding; experience with EDI communications
• Genuine interest in culture, talent and community and an instinct for inclusive, values-aligned storytelling.
• Proven ability to develop compelling communications for student, talent and community audiences.
• Superior writing, editing and storytelling skills across multiple formats.
• Experience developing, publishing and optimizing content for social media platforms, particularly LinkedIn and Instagram, including short-form storytelling, audience engagement and performance analysis.
• Strong project coordination skills.
• Proficiency in Microsoft Office and familiarity with social media management tools.
• Proactive and comfortable working with minimal supervision.
• French language proficiency strongly preferred.

Preferred Job Specific Knowledge and Skills:

• Google Analytics 4 certification; Hootsuite or social media marketing certification
• Experience producing ESG reports or community impact communications.
• Familiarity with Canva or Adobe Creative Suite.
• Experience with CRM platforms (Dynamics 365 or similar).
• Knowledge of Canadian Press style.

The expected salary range for this position is $70,000 - $80,000, depending on level of experience, region/location, and other factors.

BLG is committed to building a diverse workplace reflective of the communities we serve and to fostering an inclusive culture where Firm members feel valued, respected and inspired to thrive as their authentic selves. We value diversity of thought and the unique skills, perspectives and experience each individual brings to BLG. We welcome applications from all qualified candidates and encourage applicants from members of groups that have been historically underrepresented, including but not limited to First Nations, Métis and Inuit Peoples, racialized individuals, persons with disabilities, people who identify as women and/or LGBTQ2S+.

We also strive to provide an accessible candidate experience. Please let us know if you need any accommodations during the recruitment process.