Job Description

综述

The Marketing Communications is responsible for the execution of integrated marketing campaigns that promote Celanese products, solutions, and capabilities through broad, scalable digital reach and compelling storytelling. Working in close collaboration with Marketing, ADE, sales and other stakeholders, the role owns campaigns from concept through execution, ensuring clear objectives, strong narratives, and effective use of digital channels and modern content formats.

Responsibilities 职责

•Develop audience‑focused, actionable campaign plans, in close collaboration with R&D team, commercial team and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities

•Define campaign objectives, scope, timelines, and success criteria

•Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels

•Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities

•Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling

•Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact

•Manage project execution, including timelines, dependencies, and cross‑functional contributors

•Track and review campaign performance, applying insights to continuously improve effectiveness

Qualifications 要求

•3-5 years Marcom experience or related background

•End‑to‑end campaign ownership with a strong digital‑first focus

•Technical storytelling: translating complex topics into clear, compelling narratives

•Development and use of modern content formats (e.g. digital, social, video)

•Driving broad digital reach across channels and audiences

•Performance tracking and use of data and insights to optimize campaigns

•Collaboration with commercial teams to support campaign activation and growth

•Working with subject matter experts to validate content and messaging

Competencies / Behaviors:

•Technical storytelling – shapes clear, credible narratives from complex topics

•Digital‑first mindset – designs campaigns for scale, reach, and modern formats

•Performance‑driven – uses data and insights to optimize impact and outcomes

•Execution‑oriented collaborator – drives delivery through strong cross‑functional partnership