Definity

Specialist, Marketing- 18 month contract

Definity  •  $59k - $109k/yr  •  Toronto, CA (Hybrid)  •  14 hours ago
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Job Description

The Opportunity

Reporting to the Director of Content Marketing, the Specialist, Marketing, is responsible for activating Petline’s social media strategy to engage consumers, customers, and partners while managing brand reputation. This role champions social media governance and best practices across the company, requiring strong campaign and community management skills. Key responsibilities include executing strategic plans, monitoring engagement, analyzing performance, and supporting content strategy and planning.

What to Expect

  • Activate Petline’s social media strategy to strengthen brand voice and reputation.
  • Plan, create, and publish engaging content across all social platforms; manage editorial calendars.
  • Oversee community engagement and social listening, responding to comments and identifying proactive opportunities.
  • Monitor trends, platform updates, and best practices to inform content and channel strategy.
  • Lead reporting and analysis of social performance; share insights and recommend optimizations.
  • Coordinate content planning and production with internal teams and external partners.
  • Support integrated marketing initiatives and maintain the annual content calendar.
  • Ensure adherence to social media governance and collaborate across business units and committees.

What You Bring

  • 3+ years of social media, project management and marketing experience
  • Well versed in both traditional & digital/social campaign development
  • Ability to balance quick timing while still ensuring quality of work.
  • Balance attention to detail with swift execution.
  • Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
  • Passion for connecting with consumers and bringing to life killer campaigns.

Salary Range: $59,300 - $109,200

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).

#LI-Hybrid

Definity

About Definity

Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. We focus on making insurance better for our customers, our employees, our broker partners, and our communities.

Our promise to employees is to provide a workplace that’s collaborative, ambitious, rewarding, and empowering. Our inclusive environment provides the space to innovate with colleagues and implement even better ways of doing things. We invest in our employees’ growth and development and help them thrive. With our flexible, hybrid work arrangements, total rewards packages, company share ownership program, and emphasis on work-life balance, it’s better here.

If you’re looking for a career where your perspective and expertise are valued, you’ll find it here at Definity.

* * *

La Société financière Definity est la société mère de compagnies d’assurance de dommages parmi les plus établies et innovatrices au Canada, soit Assurance Economical, Sonnet Assurance, Family Insurance Solutions et la Compagnie d’assurance Petline. Definity est dévouée à faire évoluer l’assurance pour sa clientèle, ses équipes, son réseau de courtage et ses communautés.

Nous promettons de fournir un environnement de travail collaboratif, ambitieux, valorisant et stimulant. Notre environnement inclusif vous permet d’innover avec vos collègues et de mettre en œuvre de meilleures façons de travailler. Nous investissons dans la croissance et le perfectionnement de nos gens et les aidons à s’épanouir. Grâce à nos options flexibles de travail hybride, notre programme de rémunération globale, notre régime d’actionnariat et l’accent sur l’équilibre travail-famille, vous évoluerez avec nous.

Si vous souhaitez une carrière où votre point de vue sera reconnu, ne cherchez pas plus loin que Definity.

Industry
Finance & Insurance
Company Size
1,001-5,000 employees
Headquarters
Waterloo, CA
Year Founded
Unknown
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