Job Description

At a glance:

The Specialist, Digital Video is a vital, junior level role at Rain, the leading independent full-service advertising agency The position’s primary focus is flawless implementation of digital video campaigns and using data & insights to optimize towards high performance for our clients in partnership with our Integrated Planning and Media Investment teams.

What does a Specialist, Digital Video do at Rain?

• Plan, activate, optimize and report on digital video campaigns on behalf of our client partners
• Develop performance and brand-building media recommendations while partnering with the Integrated Planning and Investment teams
  • Utilize process and planning tools historical performance data, and best practices specific to the client and industry to identify the best investment allocations within media campaigns
• Take an innovative approach to media plan development, efficiently capturing strategic target audiences, platform execution strategies and the integration of artificial intelligence
• Monitor campaign performance and pacing using dashboard reporting, looking for optimization opportunities using a methodical framework to achieve goals and maximize results
• Ensure campaigns are always QA compliant with our established media activation process
• Develop case studies highlighting agency innovation and successes
• Schedule and participate in regular meetings and educational sessions for

What do we look for in a Specialist, Digital Video at our agency?

• Bachelor’s degree in Advertising, Marketing or related field or equivalent combination of education and experience
• At least 1-2 years of planning and hands-on digital programmatic media execution experience
  • Bonus: Certifications across Double Verify, Google Campaign Manager, and any of the major DSPs (The Trade Desk, DV360, Amazon, etc..)
• Detailed budget management
• Creative troubleshooter
• Strong project management skills
• Strong familiarity with trafficking and Ad Ops functions
• Experience with reporting, tracking, and developing campaign insights
• Proficient in Microsoft Office strengths in Excel and PowerPoint are a must
• Flexible time zone options (position is fully remote)
• Minimal travel requirements (1-3 times per year)
• Appreciation of our Core Values

Why work at Rain?

• We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard.
• Our Flexible First environment empowers us to work from where we’d like but still connect with one another virtually and in-person when possible.
• We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:
  • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks fully-paid Family and Medical Leave
  • Monthly Work-From-Home allowance
  • Additional benefits details can be found here
• Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
• We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.