Job Description

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

Catalyst IQ is hiring a Digital Advertising Specialist

The Digital Advertising Specialist (AI-Fluent) serves as a strategic partner across a portfolio of clients, managing and optimizing digital advertising campaigns while leveraging AI and automation to improve performance, efficiency, and scalability.

We're looking for someone who understands digital advertising and is excited about using AI tools to uncover insights, streamline workflows, and drive better results. The ideal candidate combines analytical thinking, curiosity, strong communication skills, and a willingness to continuously learn as technology evolves.

Responsibilities

• Create, manage, and optimize digital advertising campaigns across Google, Microsoft, Meta, and other advertising platforms.
• Monitor performance and make data-driven recommendations to improve campaign results.
• Utilize AI tools to support campaign management, reporting, research, content creation, and process improvement.
• Develop and refine AI-assisted workflows that increase efficiency and reduce manual effort.
• Analyze large datasets to identify trends, opportunities, and performance insights.
• Collaborate with internal teams and clients to develop and execute effective digital marketing strategies.
• Communicate campaign performance, recommendations, and strategic insights in a clear and actionable manner.
• Stay informed on emerging trends, platform updates, and AI technologies relevant to digital advertising.
• Contribute to the improvement of internal tools, processes, and reporting systems.
• Support team development by sharing knowledge, best practices, and innovative approaches to problem-solving.

Qualifications

Knowledge, Skills, Abilities

• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Experience using AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms.
• Ability to use AI to improve productivity, automate tasks, analyze information, and solve business problems.
• Strong analytical and problem-solving skills.
• Comfortable working with large datasets and performance metrics.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to quality.
• Self-starter with a proactive and continuous-improvement mindset.
• Ability to present findings and recommendations to clients and internal stakeholders.

Education and Experience

• Bachelor's degree in a related field or equivalent professional experience.
• Minimum 2 years’ experience in digital advertising, marketing, analytics, computer science, operations, or a related field.
• Experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar platforms preferred.
• Experience with GA4, reporting platforms, or data visualization tools preferred.
• Demonstrated use of AI tools to improve efficiency, reporting, content development, decision-making, or process improvement preferred.

Travel: Infrequent (less than 5%)

Additional Information

Catalyst IQ is an automotive marketing technology company that delivers data‑driven intelligence and high‑efficiency advertising solutions for OEMs, regional associations, and dealerships. In business for over 15 years, Catalyst IQ unites the strengths of Adpearance, Fox Dealer, Search Optics, and ZeroSum.

Catalyst IQ supports more than 1,300 dealerships and serves as a certified digital marketing provider for 24 Tier 3 OEM programs, giving the company a deep footprint across the automotive retail ecosystem.

About Advance Automotive
Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agency Catalyst IQ, data and analytics from Cloud Theory and dynamic ad creation solutions from Hoot Interactive. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.
Advance's portfolio of exceptional companies includes:
• Condé Nast
• Advance Local
• Stage Entertainment
• The IRONMAN Group
• ACBJ
• Leaders Group
• Turnitin
• POP

Catalyst IQ is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

Catalyst IQ does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

At the center of Catalyst IQ's offerings is MarketAI®, the company's proprietary automotive intelligence software. MarketAI tracks nearly 20,000 franchise dealers and 99% of independent dealerships nationwide, delivering real time visibility into market conditions and shopper behavior. This intelligence powers Catalyst IQ's marketing and advertising solutions across Tier 1, Tier 2, and Tier 3, helping automotive brands act faster, target smarter, and achieve stronger results at lower cost. Catalyst IQ is headquartered in Ada, Michigan, with team members located across the United States. Learn more at CatalystIQ.com.