Job Description

Job requirements and responsibilities:

• Possess a deep understanding of the real-time bidding process and how it affects digital media and eCommerce metrics.

• Understand the basic campaign structure, targeting options, best practices, and optimization strategies of Google Ads (especially for Search), Facebook Ads, TikTok Ads, Programmatic, LINE Ads Platform and In-app ads for Lazada and Shopee.

• Have a strong first-party audience mindset and be able to develop and apply website tagging and audience strategies for clients.

• Showcase your analytical skills to interpret data from ad, measurement, and analytics platforms to solve complex campaign and business problems for clients.

• eCommerce media planning with business mindset and understand of integrated communication

• Develop dashboards for clients as well as for internal use to visualize data for ad, measurement, and analytics platforms including but not limited to Facebook Ads, Google Ads, Google Marketing Platform products, and other commerce related platforms.

• Orchestrate eCommerce and best practices across dentsu’s business units, ensuring digital planning consistency and achievement of business KPIs

• Spearhead eCommerce thought-leadership and bespoke innovations across wide array of client categories, multinational and local

• Develop digital & data media strategies and tactics in providing solutions to client’s business, media and sales objectives via integration of digital platforms and interactive channels

• Ensure capability-building in digital and commerce in achieving Team and Business Units’ Revenue Targets

• Administrate campaign workflow timelines, implementation, and post-campaign reports

• Lead project coordination between clients, media partners, technology partners, and internal teams

Qualifications:

• 1-2+ years experience in biddable media, programmatic, eCommerce or ad technology preferred

• Bachelor’s degree in data, statistics, media, advertising, marketing or related fields or 1+ years experience in data analytics preferred

• Knowledge of web programming and development, and app development would be a plus

• Understanding of digital marketing, eCommerce and media metrics

• Proficiency in Microsoft Excel and PowerPoint

• Good command in written and spoken English

• Very good communication skill

“As part of our commitment to safeguarding your privacy, please be informed that the required information collected from you, who would like to apply for a position with us, will be limited to what is necessary for the recruitment process. We adhere to strict data protection measures in line with applicable regulations. Any personal data voluntarily provided, which is not essential for the recruitment process, will be promptly deleted or securely destroyed. We may provide you with our confirmation of such deletion or destruction on a case-by-case basis. For more details on how your personal data is handled, please review our privacy notice https://www.dentsu.com/global-employee-job-candidates-and-job-leavers-privacy-notice. By proceeding, you acknowledge to the collection and processing of your data as described therein.”

Location:

Bangkok

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent