The Guitar Center Company

Specialist, CRM Marketing

The Guitar Center Company  •  $70k - $78k/yr  •  Westlake Village, CA (Onsite)  •  4 hours ago
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Job Description

The Guitar Center Company is seeking a highly skilled and technically adept Specialist – CRM Marketing to elevate our customer communication strategy for Guitar Center This role combines high-volume campaign execution with a forward-thinking approach to automation and personalization using Salesforce Marketing Cloud (SFMC).

The ideal candidate brings strong hands-on experience in batch/bulk email execution, a sharp eye for scalable opportunities, and the technical fluency to evolve manual efforts into automated journeys. You’ll partner with cross-functional teams to ensure timely delivery of campaigns today, while designing smarter solutions for tomorrow.

Key Responsibilities

  • Build and deploy batch email and SMS campaigns, ensuring accurate setup, segmentation, creative integration, and QA across devices and platforms.
  • Evaluate high-volume or recurring batch sends to identify candidates for automation, developing logic and data requirements to transition these into scalable lifecycle journeys.
  • Design and manage multi-step customer experiences in Salesforce Marketing Cloud using Journey Builder, Automation Studio, and dynamic content strategies.
  • Leverage AMPscript, personalization logic, and real-time CRM data to tailor content based on behavior, preferences, and lifecycle stage.
  • Collaborate with data and analytics teams to define audience segmentation, configure and manage data extensions, and build SQL queries for precise targeting.
  • Work with marketing and web teams to establish key event tracking or data collection signals that power automated triggers and journey enrollment.
  • Contribute to campaign automation efforts that reduce manual work, improve targeting precision, and speed up deployment timelines.
  • Serve as a technical mentor to more junior team members, offering guidance on personalization scripting, automation strategy, and SFMC best practices.
  • Conduct thorough QA testing to ensure rendering and logic accuracy across browsers, devices, and operating systems.
  • Troubleshoot platform-specific issues related to personalization, deliverability, or journey performance.
  • Document workflows, scripting patterns, and processes to support long-term scalability and internal knowledge sharing.
  • Partner with other teams to align CRM efforts with business goals.

Qualifications

Qualifications & Preferred Experience

  • 3+ years of CRM/email marketing experience, ideally within a high-volume environment and with deep hands-on use of Salesforce Marketing Cloud
  • Proficiency in:
  • AMPscript and dynamic content blocks
  • Journey Builder, Automation Studio, Email Studio
  • SQL queries and data extensions
  • Campaign QA, testing, and rendering best practices
  • Experience building and improving batch campaigns as well as identifying pathways to automated lifecycle communications
  • Strong working knowledge of HTML/CSS and ability to troubleshoot technical or rendering issues.
  • Familiar with campaign performance tracking and reporting via tools such as Adobe Analytics, Omni Analytics, or SFMC dashboards.
  • Passion for CRM innovation and a proactive mindset toward improving efficiency, personalization, and customer experience.
  • Strong collaboration and communication skills with an ability to thrive in a cross-functional environment.
  • Bonus: A genuine enthusiasm for music and gear, whether as a musician, hobbyist, or fan.

Why Guitar Center? Here's just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $70,304 - $78,000/yr depending on background and experience.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to  recruiting@guitarcenter.com

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com

The Guitar Center Company

About The Guitar Center Company

We exist so music can persist. Our family of brands has put more instruments into the hands of more people than anyone on the planet. Meet the family or, as we call them, The Guitar Center Company.

Guitar Center. But there's more to us than guitars and basses.

We carry all kinds of musical instruments, plus essentials like amplifiers, recording equipment, lighting, live sound, DJ gear, with services like lessons, rentals and repairs. How do we do it all? With the most talented group of music-loving Associates in the world.

Guitar Center Professional is a network of account managers and engineers with direct access to the world’s best manufacturers. From personal studios to concert venues, we design and install custom audiovisual systems that exceed your expectations.

Audio Visual Design Group (AVDG) meticulously designs, engineers, and installs next-gen audio, video, and lighting systems for homes and businesses around the globe. Their world-class technical staff brings the most incredible personal musical experience to everyone on the planet.

Music & Arts believes deeply in the transformative power of music. Their collaboration with students, parents, and teachers includes providing lessons, rentals, repairs, plus all levels of band and orchestra sales and service.

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Please Be Advised - Recruitment Scams: we will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. If you find a job posting on a third-party job site, such as LinkedIn, please know that a legitimate posting will direct you to our careers site to apply. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or phone call, with a Recruiter and/or company employee(s). Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, please visit the Federal Trade Commission.

Industry
Retail & Ecommerce
Company Size
10,000+ employees
Headquarters
Westlake Village, CA
Year Founded
1964
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