Job Description

We’re RCL - Reitmans Canada Limited We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

As Specialist, Customer Activation, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams.

Responsibilities

Execution & Delivery

• Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
• Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
• Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors
• Monitor campaign performance and implement optimizations in future campaigns.
• Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience.
• Maintain documentation of processes, workflows, campaign results, and SOPs.

Stakeholder Management

• Collaborate with creative, content, product, and brand teams to ensure customer-centric, brand-aligned and technology-ready engaging communications.

Continuous Improvement & Innovation

• Maintain up-to-date knowledge of channel best practices and regulatory compliance.
• Deliver test-and-learn initiatives (including A/B and multivariate tests) with Customer Engagement Products team to improve engagement and retention.

Qualifications

What Sets You Apart:

• 5+ years experience in CRM, lifecycle marketing, email marketing, or similar
• Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach, or similar
• Strong knowledge of segmentation, personalization, and journey mapping
• Familiarity with A/B and multivariate testing best practices
• Understanding of CASL compliance and deliverability standards
• Strong collaboration skills with creative, content, and product teams
• Strong analytical skills to monitor and optimize campaign performance
• Background in the fashion, retail, or e-commerce industry is highly preferred
• Bilingualism (English/French) is an asset

Additional Information

What Sets Us Apart:

• Ultimate Flexibility* Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off* Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts* Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards* Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities* Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

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