Job Description

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

The Team

The Digital & Membership team sits within PVH EMEA DTC Hub, the hub overseeing all direct-to-consumer channels. Within the Digital & Membership team, the Membership & CRM’s pillar is building the number one premium fashion retail benchmark on membership & CRM and transforming EMEA DTC into a members-first business. Across the team, we are focused on designing state-of-the-art membership programs that customers want to be a part of, acquiring new members with a robust program, and maintaining direct and personal relationships through valuable and relevant communication, benefits and offers. All of this is geared towards our ultimate goal to increase O&O full-price repeat purchases through the best membership & CRM program in the industry. We do this work by pairing the power of data and insights, with passion, collaboration and trust in our team and iconic brands. 

The Position

In this role of CRM Campaign Specialist, Personalisation & Reporting you are responsible for driving the CRM personalisation roadmap and execution, supporting the CRM team with email campaign execution across all newsletter categories and you will be responsible for CRM campaigns reporting. Within the CRM team you are the centre point for driving data driven tactics for optimizing newsletter personalisation and performance.

You will work closely with cross-functional teams, including marketing, Ecom, data analytics & insights, and technology, to ensure our personalisation efforts are effective, the CRM will be effectively supported with the campaign reporting and insights as well as to ensure successful planning and execution of CRM campaigns.

What you'll do:

-Driving CRM personalization roadmap & execution, including: newsletter personalisation use cases and support in implementation.

• Manage weekly performance reporting and QBRs
• Prepare weekly reporting presentations with insights for various meetings
• Support CRM team members with campaign evaluations, performance forecasting and ad hoc reporting
• Manage reporting standards & rolling KPI benchmarks
• Act as the “go-to data person” for the CRM team
• Campaign Development and Execution.
• Create briefs for campaign content, offers, and creative assets
• Collaborate with Ecom Site Merch and external supplier to optimize XO application
• Collaborate with Insights, Data teams and tech partner to optimize reporting capabilities
• Coordinate with creative teams to develop compelling campaign content and assets.

What you'll bring:

-Bachelor's degree in marketing, business, or a related field. A relevant master's degree is a plus.

• Proven experience (3 years) in CRM campaign management, preferably with email marketing knowledge and experience
• Strong understanding of CRM principles, customer lifecycle management, and marketing automation.
• Proficient in using CRM and marketing automation platforms (preferably Salesforce).
• Familiarity with data analysis, segmentation, and targeting techniques.
• Excellent analytical skills and ability to derive insights from data.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Attention to detail, with a focus on accuracy and quality of campaign execution.
• Ability to adapt to a fast-paced and dynamic work environment.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.