Job Description

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Work location: Philippines - Manila

Responsibilities

Business development

• Develop new business opportunities across all sales channels.
• Stakeholder engagement with trade partners and tourism boards.
• Engage in negotiation with clients
• Accountable on achieving sales target in local market.
• Collaborate closely with Head Office commercial team to develop and execute sales plan.

Digital & Performance Marketing

• Develop and execute digital strategies to drive qualified traffic to the direct channel, along with tracking and analysis to optimize performance.
• Oversee digital marketing campaigns across paid, owned and earned channels (social media, search engines, display ads, influencer marketing).
• Plan and manage holistic marketing campaigns, focusing on digital channels such as SEO, SEM, programmatic display, and social media platform, in line with marketing objectives.
• Coordinate with external agencies by providing directions and feedback.
• Identify potential partnership opportunities and devise relevant campaigns in overseas markets with tourism boards and local partners to build brand awareness and consideration.
• Ensure brand consistency and efficiency across all channels.

Market Research & Insights

• Conduct market research and prepare regular reports.
• Build robust market insights cadence and translate insights into actionable sales and marketing plans.
  
  

The Ideal Candidate

• Education: Bachelor’s degree in business, Marketing, or a related field.
• Experience: Minimum of 3 years of experience in travel industry, preferably in airlines or tourism boards.
• Language Skills: Fluency in English and local language, both written and spoken.
• Skills: Strong negotiation, communication, and interpersonal skills. Proven ability to build and maintain relationships with clients and partners.
• Experience in digital and social media marketing, and through-the line marketing campaigns.