Job Description

Own the day-to-day execution of brand marketing initiatives across social media, email, paid media, and other digital channels

• Develop and execute integrated marketing campaigns that support brand awareness, customer engagement, product launches, promotions, and seasonal initiatives
• Partner with cross-functional teams to develop marketing plans and coordinate campaigns from concept through execution
• Help establish and maintain a consistent brand voice, visual identity, and customer experience across all consumer-facing channels
• Lead the development and execution of social media content, including short-form video, creative assets, campaigns, and ongoing brand storytelling
• Oversee the creation of graphics, photography, video, and other creative assets for social, email, paid advertising, and e-commerce
• Manage email marketing strategy and execution, including campaign development, audience targeting, testing, scheduling, and performance analysis
• Manage day-to-day paid media initiatives across Meta and Google Ads, including campaign setup, creative testing, optimization, budget management, and reporting
• Monitor marketing performance and key KPIs, using data and insights to identify opportunities to improve engagement, conversion, and campaign effectiveness
• Own day-to-day e-commerce marketing initiatives through Shopify, including product launches, merchandising updates, promotional content, imagery, copy, collections, and landing pages
• Partner with e-commerce and cross-functional teams to ensure the website effectively supports marketing campaigns, product launches, and seasonal priorities
• Coordinate photoshoots, content days, campaign launches, and other brand marketing initiatives, ensuring projects remain on schedule and aligned with brand objectives
• Provide day-to-day direction, prioritization, and support to the Marketing & E-Commerce Associate, who will have a dotted-line reporting relationship to this role
• Review and provide feedback on marketing and creative work to ensure quality, consistency, and alignment with brand standards
• Help prioritize the team's marketing workload and ensure key deliverables are completed accurately and on time
• Stay current on social media, digital marketing, e-commerce, and consumer trends to identify opportunities to strengthen the brand and improve customer engagement
• Support broader brand strategy and planning by bringing forward insights, recommendations, and new ideas based on market trends, customer behavior, and campaign performance
• 3-5 years of experience in brand marketing, digital marketing, social media, e-commerce, or a related field
• Experience independently managing marketing campaigns and projects from strategy through execution
• Strong understanding of brand marketing, digital channels, and the consumer journey
• Strong creative eye with an understanding of branding, visual storytelling, and content development
• Experience developing social media strategies and creating or overseeing short-form video content
• Experience with email marketing platforms such as Klaviyo and developing email campaigns
• Experience with Meta Ads Manager and/or Google Ads, including campaign optimization and performance reporting
• Experience with Shopify or another e-commerce platform
• Strong analytical skills with the ability to interpret marketing performance data and translate insights into actionable recommendations
• Experience managing multiple projects, priorities, and deadlines in a fast-paced environment
• Strong project management and organizational skills with excellent attention to detail
• Strong communication and collaboration skills with the ability to work effectively across creative, e-commerce, merchandising, and other cross-functional teams
• Ability to provide direction and feedback to junior team members and effectively coordinate work through a dotted-line relationship
• Familiarity with Adobe Creative Suite, Canva, CapCut, or similar creative tools
• Proactive, resourceful, and comfortable taking ownership of projects and identifying opportunities to improve processes
• Interest or experience in jewelry, fashion, luxury, or consumer brands is a plus

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