Job Description

Company Profile

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

We are looking for a Specialist – Marketing Automation that supports the execution and optimization of multi-channel campaigns in Salesforce Marketing Cloud, analyzes digital and social performance, develops dashboards, and provides insights to improve engagement. The role collaborates with cross-functional teams to enhance customer journeys and drive data-informed marketing decisions.

Marketing Automation & Campaign Execution

• Build, execute and optimize automated marketing campaigns in Salesforce Marketing Cloud (SFMC), including nurturing journeys, drip campaigns and re-engagement programs, ensuring accurate and timely delivery.

• Build and maintain email, SMS, MMS, and push programs using available segmentation, personalization, and automation tools.
• Execute A/B tests and contribute to optimizing journeys and campaign workflows.
• Collaborate with cross-functional teams (marketing, sales, product) to understand requirements and translate them into effective campaigns.
• Monitor campaign performance and prepare reports summarizing engagement metrics and KPIs.
• Provide insights based on campaign results and assist in identifying opportunities to improve effectiveness.
• Maintain dashboards and recurring performance summaries to support data-driven decision-making.

  Email Template Development & Execution

  • Create, build and test email templates and manage changes and improvements to existing email templates & content blocks.
  • Collaborate with content marketers to build, schedule, and send e-blasts daily.

  Lead Management & Scoring

  • Support the Campaign Operations Specialist with input on lead routing logic and scoring-based campaigns inside Salesforce Marketing Cloud.
  • Build and maintain new forms and enhance existing forms using Salesforce Marketing Cloud Pages to follow and meet lead generation segmentation rules and logic.

  Systems Ownership & Governance

  • Support Campaign Operations Specialist as a daily administrator of the marketing automation platform (Salesforce Marketing Cloud).
  • Uphold system compliance and data hygiene as defined by Campaign Operations Specialist.
  • Maintain brand standards and guidelines through content and email and cloud page templates.

  Analytics & Reporting

  • Track and analyze engagement, conversion rates, list health, and funnel metrics from Salesforce Marketing Cloud to identify trends, optimization opportunities and meaningful recommendations.
  • Collaborate with Digital Analyst to develop standard reports and dashboards that report on MQLs, campaign influence, and automation-driven pipeline contribution.
  • Provide insights to refine segmentation, journey logic, and message personalization.
  • Work with stakeholders to define KPIs and support the setup of tracking specifications in Marketing Cloud.
  • Content Personalization & Targeting
    • Work with product and content marketing teams to tailor assets for each buyer segment.
    • Implement dynamic content to support personalization for vertical markets, product lines, and customer roles.
    • Support A/B testing, subject line optimization, and message refinement.

    General/Soft skills:

    • Align and collaborate regularly with digital marketing team on SEO strategy, website integration, and form optimization.
    • Basic knowledge of JavaScript, HTML and CSS to support email templates, Cloud Pages and Forms is critical.
    • Ability to translate business requirements andsubmit user stories (Azure DevOps) to MarTech and Development teams and resources.
    • Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
    • Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
    • Work hours: Available for meetings and discussions until 12 noon CST
    • Adaptability: The candidate should be willing to adapt to the evolving needs of the Marketing teams and support appropriately.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field.

• Proven experience (7+ years) in digital marketing, specifically marketing automation, preferably on Salesforce Marketing Cloud

• Excellent communication, presentation, and interpersonal skills.

Preferred Experience

• Experience working in a commercial HVAC, industrial equipment, or manufacturing company.

• Knowledge of Salesforce or Microsoft Dynamics CRM.

• Basic knowledge and experience with JavaScript, HTML and CSS.

• Familiarity with channel marketing and contractor engagement programs.

• Certification in MAP platforms (Salesforce Marketing Cloud).
• Understanding of lifecycle marketing, ABM, and customer journey design.

  Success Indicators

  • Growth in MQLs and qualified pipeline driven through automated journeys.
  • Improved lead scoring accuracy and improved alignment between marketing and sales.
  • Reduction in manual campaign work.
  • Increased efficiency through automation.
  • Higher engagement rates across email, content, and campaigns.
  • Improved distributor and contractor onboarding and training adoption via automated programs.