GEO / SEO Specialist
Fixed Term
Full-time
Support Office
Digital
Full time - weekdays
Leverage cutting-edge SEO and digital intelligence tools to track search trends and monitor organic performance.
Conduct in-depth keyword and intent research to guide on-site optimisations.
Optimise Boots. com for Generative Engine Optimisation (GEO) and ensure our content is discoverable across AI-driven search experiences.
Drive best practices in Answer Engine Optimisation (AEO) to enhance user engagement.
Collaborate with various teams to embed SEO principles in decision-making and project planning.
37.5
52.927182,-1.183948
Weekdays
No
No
No
Non Stores
Non Stores
No
East Midlands
East Midlands (non stores)
Nottingham Support Office
Nottinghamshire
UK
Recruitment Service Centre (D94)
Thane Road
Nottingham
NG90 1BS
Boots
Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,800 stores,* ranging from local community pharmacies to large destination health and beauty stores.
We serve our customers and patients’ wellbeing for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination.
We have an unrivalled depth and breadth of product offering, which incorporates our extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP. For over 175 years, we have listened, learned and innovated, and continue to challenge ourselves to improve our products and services every day.
*Figures accurate as of 17 July 2025
