Pearson

Specailist, Geo Marketing

Pearson  •  Republic of Poland (Onsite)  •  3 hours ago
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Job Description

Key Responsibilities

Campaign Support & Delivery

  • Support the setup and delivery of marketing campaigns across multiple channels
  • Assist with building and sending email campaigns using Marketing Cloud
  • Help set up campaign assets such as landing pages, website content, and forms
  • Test emails, forms, and landing pages to ensure everything works correctly before launch
  • Support digital campaign activity across paid, owned, and earned channels

Email Marketing & Automation

  • Build and update email templates and simple journeys in Marketing Cloud
  • Support email scheduling, testing, and deployment
  • Help ensure emails follow GDPR and consent rules
  • Maintain accurate campaign naming and basic data hygiene

Website & Forms

  • Make updates to website pages using CMS tools and existing templates
  • Upload content, banners, and calls-to-action
  • Assemble and test marketing forms to ensure correct data capture and tracking

Reporting & Optimisation

  • Support basic campaign reporting (e.g. opens, clicks, leads)
  • Help tag campaigns and support lead handover processes
  • Assist in identifying small improvements to campaign execution and workflows

Collaboration & Learning

  • Work closely with campaign managers and regional marketing teams
  • Support multiple campaigns at the same time with guidance from senior team members
  • Learn and follow documented campaign processes and best practices

Skills & Experience

Essential

  • Some experience in marketing, digital marketing, or a related internship/placement
  • Interest in email marketing and digital campaigns
  • Basic understanding of websites, emails, or online forms
  • Strong attention to detail and willingness to learn
  • Good organisational and communication skills

Desirable

  • Exposure to email marketing platforms (Marketing Cloud or similar)
  • Familiarity with CMS or CRM systems
  • Interest in data, reporting, and marketing technology
Pearson

About Pearson

Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

Industry
Education & Training
Company Size
5,001-10,000 employees
Headquarters
London, GB
Year Founded
Unknown
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