Job Description

Spain Marketing Specialist/Manager

Shenzhen

Experienced

Full-time

Responsibilities

1. KOL & Influencer Management - Identify, develop, and manage strategic partnerships with key influencers, content creators, and KOLs in Spain. Build long-term relationships with high-impact partners to increase brand awareness, engagement, and sales. - Manage end-to-end KOL collaborations, including outreach, negotiation, content planning, execution, and performance evaluation. - Continuously optimize influencer partnerships based on audience relevance, content quality, and conversion performance. 2. Community Management - Develop and execute community engagement strategies to grow and strengthen Antigravity's presence in Spain. - Build and maintain relationships with local drone enthusiasts, content creators, and brand advocates. - Manage local online communities and social media engagement, fostering meaningful interactions and brand loyalty. - Organize community activities and initiatives to encourage product adoption, user-generated content, and word-of-mouth advocacy. 3. Cross-Functional Collaboration & Sales Growth - Collaborate closely with E-commerce, Sales, Advertising, and other marketing teams to drive traffic, conversions, and revenue growth in Spain. - Coordinate local marketing activities with product launches, promotional campaigns, and sales initiatives. - Share local market insights, customer feedback, and campaign performance data to optimize marketing and sales strategies. - Identify and execute opportunities to improve the customer journey and strengthen conversion across online and offline channels. 4. Local Marketing Activations & Partnerships - Identify, plan, and execute creative, resource-efficient local marketing activations to drive brand awareness, community engagement, product experience, and sales. - Develop mutually beneficial partnerships with local communities, photography and videography groups, outdoor sports organizations, and lifestyle brands to maximize reach and impact. - Organize and coordinate product demonstrations, community meetups, retail activations, workshops, and selected industry events. - Leverage existing partner networks, community resources, and cross-promotional opportunities to create high-impact activations. - Evaluate activation performance based on engagement, qualified leads, traffic, sales contribution, and return on investment. 5. Local Marketing Strategy & Execution - Develop and execute localized marketing initiatives aligned with global brand positioning and business objectives. - Monitor Spanish consumer trends, competitor activities, and market developments to identify growth opportunities. - Adapt global campaigns, messaging, and marketing materials to the Spanish market. - Track marketing KPIs, evaluate campaign effectiveness, and continuously optimize activities based on performance data.

Qualifications

1. Proven experience in influencer marketing, community management, brand marketing, or local marketing activations, preferably in consumer technology, electronics, drones, or lifestyle industries. 2. Strong understanding of the Spanish market, local digital ecosystem, social media platforms, and consumer behavior. 3. Established relationships with Spanish influencers, content creators, communities, media outlets, or relevant industry partners are highly desirable. 4. Demonstrated ability to independently manage KOL partnerships, marketing campaigns, community initiatives, and local activations from planning to execution. 5. Commercial mindset with a strong understanding of how marketing activities contribute to traffic, conversions, and sales. 6. Excellent communication, negotiation, project management, and cross-functional collaboration skills. 7. Data-driven approach with the ability to analyze performance and translate insights into actionable improvements. 8. Fluency in Spanish is required, with good English communication skills for collaboration with international teams. 9. Self-driven, hands-on, and comfortable working independently in a fast-paced international environment.

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