We're running a paid study on supermarket brand perception and how regional shoppers make decisions about where to buy groceries. The goal is to better understand what draws customers to specific premium stores and what causes them to shift their loyalty elsewhere. This research directly informs how grocery retailers evaluate customer retention and store experience.
You will participate in an AI-moderated remote interview to discuss your typical weekly grocery routine. We will ask you to walk through your recent store visits, explain why you chose those locations, and compare different regional supermarket brands. You will also react to specific store features and share feedback on pricing, quality, and overall shopping convenience. The session involves a guided voice conversation and requires you to speak openly about your consumer habits.
We are looking for regular grocery shoppers based in Southern California who handle or share the responsibility for household food purchases. We welcome both loyal customers of premium regional supermarkets and those who have recently changed their preferred grocery stores. If you have strong opinions on grocery quality and retail experience, this study is an excellent fit.
Walk us through your typical weekly grocery shopping routine
Compare your recent experiences at different regional supermarkets
Explain the factors that drive your choice of grocery store
Provide feedback on supermarket pricing, product quality, and store atmosphere
Primary or co-primary grocery shopper for your household
Current resident of Southern California
Familiar with regional premium grocery chains
Comfortable discussing your consumer habits in a remote interview
$35 one-time
Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.
Learn more at terac.com or on YouTube at @jointerac
Terac is building the infrastructure layer that connects AI systems with on-demand human expertise.
We believe the future of work is shifting: instead of humans using AI to do most tasks, AI will increasingly do most work with the help of humans. In that world, companies won’t need traditional employees - but they will still need people. Terac powers that future by making high-quality human labor accessible through a single API.
Today, Terac operates as an expert network for frontier research. We handle sourcing, verification, screening, and payouts so partners can instantly access specialized talent for research, evaluation, and data generation. Our platform enables companies to tap into niche expertise on demand while focusing on building their core products.
Backed by $9M from Emergence, SignalFire, Audacious, and Z Fellows, we’re scaling from research tooling into a broader marketplace for the human data economy - building systems for expert matching, pricing, routing, and trust that will define how AI and humans collaborate at scale.
