Geographical Scope: Southeast Asia, with a strong focus on Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines.
Specific perimeter: Southeast Asia Beauty Specialist Accounts – Sephora, Eve&Boy, C&F and other Beauty Specialist retailers.
Brands: Carolina Herrera, Jean Paul Gaultier, Rabanne and others.
Mission: This role is responsible for supporting the profitable development of the Beauty Specialist business across Southeast Asia, contributing to net revenue growth, market share expansion, profitability and retail excellence.
The Role:
As the SEA Key Account Manager, Specialty, you will support the Head of Sales in driving profitability and market share growth across Puig’s brand portfolio with key Beauty Specialist retailers. This role is pivotal in supporting commercial planning across markets, optimizing pricing, promotion, distribution and assortment, as well as ensuring operational excellence. Working closely with JV partners, distributors, retailers and cross-functional teams, you will help translate regional commercial priorities into actionable plans that strengthen our market leadership position with Key Beauty Specialists and deliver retail excellence.
• Support the Head of Sales in the preparation of budgets, forecasts, joint business plans, retailer business reviews and negotiation materials, ensuring timely follow-up and implementation of negotiated plans and agreements.
• Strengthen relationships with Beauty Specialist partners by supporting account development plans, identifying opportunities to improve performance and driving long-term profitable growth for Puig’s brand portfolio across the region.
• Partner with cross-functional teams to plan and execute regional launch plans, ensure retail and operational excellence, deliver outstanding brand experiences and support the achievement of sales ambitions.
• Identify growth opportunities and anticipate risks across markets and retailers.
• Market intelligence efforts, including retailer growth trends, competitive analysis and best practices.
• Monitor market pricing evolution and provide analysis to support pricing, promotion and commercial decision-making.
• Monitor sales performance and shopper behaviour across markets and retailers, identifying opportunities to optimize sales performance and improve execution.
• Drive sales mix optimization through:
- Proactive assortment management
- Classification and segmentation of accounts and doors.
- Track distribution evolution by brand, retailer and door to support expansion opportunities and improve in-store presence.
- Review stock forecasting and stock management with retailers to support availability, launch readiness and business continuity.
• Prepare monthly business updates on performance, key risks, opportunities and recommended follow-up actions.
• Collaborate with the RGM APAC team to identify and support revenue growth initiatives that improve profitability, market share and investment efficiency.
• Leverage data and shopper insights to identify opportunities across pricing, promotion, distribution, assortment, trade spend and shopper spend in wholesale channels, both online and offline.
• Education: Degree holder in Marketing / Business Administration or equivalent highly regarded.
• Experience:
- At least 7 years of experience managing Beauty Specialist retailers or in a Sales/Business Development role, preferably within beauty, fragrance and cosmetics, premium retail or FMCG. Regional experience is strongly preferred.
- Prior experience managing multi-brand portfolios in a fast-paced, matrixed environment.
• Languages: English; additional APAC languages are a plus.
• Skills & Knowledge Required:
- Strong analytical and problem-solving skills, willingness to be hands-on and ability to work under tight timelines.
- Advanced Excel skills, with the ability to build and interpret reports to support decision-making.
- Good knowledge of stock forecasting and stock management.
- Good interpersonal and communication skills, with resilience and agility to collaborate effectively with cross-functional teams and stakeholders.
We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.
Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world. Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a challenger in the beauty and fashion world.
Present in the Fragrance and Fashion, Makeup and Skincare segments, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders. Puig portfolio includes our brands Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, L’Artisan Parfumeur, Uriage, Apivita, Dr. Barbara Sturm, Kama Ayurveda and Loto del Sur as well as the beauty licenses of Christian Louboutin, Banderas and Adolfo Dominguez, among others.
At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals.
In 2024, Puig recorded net revenues of €4,790 million. Puig sells its products in more than 150 countries and has offices in 32 of them.
