Job Description

Minimum Requirements:

• 4+ years in a Marketing / Campaign Management role.
• 1+ years in a Team lead / Management role.
• Experience in healthcare (advantageous) and/or financial services.
• Min 2 years of hands-on experience with Traditional Marketing, content marketing, communications, and PR.
• Min 1 years of hands-on experience with SEO, Google Analytics, Digital Marketing, Social Media Marketing.
• Track record of executing on campaigns and excellent project management ability. 

Responsibilities:

• Defines, aligns, and drives the implementation of the partner and solutions marketing strategies.
• Ensure alignment with the overall marketing and business strategies.
• This strategy may require customization throughout the year to leverage new areas of focus or opportunity.
• Develop and execute the partner and solutions marketing plans with the support of the Head of Marketing, through agencies, or by hands-on managing of the campaigns.
• Define, implement, and manage various traditional and digital marketing channels that will drive awareness and lead generation in the healthcare industry.
• Work with Partnership team to suggest activities for improving the quality of partner campaigns and content for improved awareness and lead generation.
• Understand the customer journey across all touch points to develop, plan, and execute campaigns to improve brand awareness and lead generation.
• Track and measure metrics and provide reports for all campaigns and initiatives.
• Analyse marketing campaign performance including metrics, conversion, and retention.
• Work with suppliers and specialists to execute on campaigns and activities.
• Work with Solutions (Product) to manage and launch new product features, ensuring successful implementation internally and externally including enablement tools.
• Analyse market trends, consumer behaviour, and competitor activities to inform business decisions.
• Collaborate with cross-functional teams, including Partnerships and Sales.