Where You Fit In:
SugarAI is looking for a customer-facing, hands-on technologist to join our Solution Consulting team in EMEA. Drawing on deep CRM/CX market knowledge and an in-depth understanding of SugarAI’s platform architecture and capabilities, you’ll uncover customer business objectives, scope and present the product vision, and own the solution/technical side of the sales cycle – showing how SugarAI drives real business outcomes.
You’ll be the resident SugarAI expert for both our internal and extended (reseller/partner) sales teams. Success in this role calls for strong customer interaction and presentation skills, a solid grasp of enterprise software solutions and how they integrate, and the ability to work closely with sales and professional services teams.
**This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our London location, specifically, working in-office a minimum of 2 days per week.**
Act as a strategic technical and commercial partner to Sales, Customer Success, and Partners – shaping deal strategy and translating customer challenges into compelling solution outcomes.
Own the pre-sales cycle end-to-end: discovery, qualification, value-based demonstrations, technical validation, solution design, RFP/Tender responses, and handoff to delivery teams.
Show customers how AI, customer data, and intelligent workflows can transform sales execution, productivity, and decision-making – connecting SugarAI capabilities directly to their business priorities.
Proactively identify technical and commercial risks within opportunities and work cross-functionally to remove barriers to a successful close.
Enable EMEA direct and reseller/channel partners to confidently position, demonstrate, and sell SugarAI, including hands-on sales and demo training alongside the Training team.
Serve as the go-to SugarAI product expert, providing ongoing application support to inside, channel, and direct sales teams.
Champion CRM best practices and SugarAI’s extensibility, translating business requirements into a compelling platform vision.
Track emerging AI and enterprise technology trends, bringing fresh ideas into customer conversations and the wider EMEA organization.
Represent SugarAI externally – speaking at trade conferences and supporting product marketing and promotion.
Partner with Marketing and Sales to keep demo toolkits and sales collateral current, and maintain key partner relationships.
5+ years in pre-sales or a similar customer facing technical role, with a proven track record engaging C-level stakeholders.
SaaS solution sales/configuration experience and a solid understanding of technical systems architecture, stacks, and platforms.
Strong commercial acumen and is able to connect technical capabilities to measurable business outcomes, not just demonstrate product functionality.
A consultative mindset and the confidence to engage stakeholders from end users through to C-level executives.
Solid knowledge of enterprise business applications (CRM, ERP, APIs, integrations, cloud platforms, data architecture) and RFP/Tender best practices.
Practical understanding of Generative AI, LLMs, conversational AI, and AI-assisted/agentic workflows, with the curiosity to keep experimenting with emerging technology.
Excellent communication, listening, presentation, and objection-handling skills, with the ability to simplify complex concepts through storytelling and demonstration.
Strong teamwork, integrity, self-motivation, and a positive attitude.
Outstanding planning and time management, with the ability to juggle competing priorities across direct sales, expansion, and partner-led opportunities.
Comfortable working across local and remote teams and time zones, with willingness to travel up to 40%.
Marketing Automation experience
Business Analytics exposure
Experience in a Solutions Consulting, Sales Engineering, Pre-Sales or similar customer-facing technical role within enterprise SaaS.
Experience supporting complex B2B software sales cycles involving multiple stakeholders and technical requirements.
Experience with CRM and/or ERP ecosystems and the integration of customer, sales and operational data.
Experience within manufacturing, distribution, wholesale or other complex relationship-driven industries would be advantageous.
Experience working within a partner/channel ecosystem and supporting partner-led opportunities.
Experience operating across multiple countries or within a geographically diverse EMEA commercial organisation.
Hands-on experience configuring, prototyping or demonstrating AI-powered enterprise applications, including Generative AI, conversational AI, predictive intelligence or agentic workflows.
Additional European language capability
SugarCRM stands behind every sales leader who wants to reach their full potential. Because hope is not a strategy – not when it comes to hitting targets.
We help you cut through complexity, prioritize opportunities, and grow using the resources you already have.
SugarCRM is built for complex, relationship-driven industries – like manufacturing, wholesale, and distribution – looking to accelerate growth and make smarter decisions.
