Job Description

Develop and execute go-to-market strategies that effectively position and communicate product value to target audiences while supporting successful solution launches through market insights and cross-functional collaboration

At Netsmart, improving care delivery isn’t just our aspiration, it’s our passion!

For more than 50 years, we’ve been a healthcare software company developing technology and providing services in the behavioral health, human services, and Post-Acute markets. We collaborate with organizations and partner with our clients across the care spectrum to anticipate challenges, identify obstacles and recognize new opportunities as healthcare evolves. We continuously strive to advance our Netsmart technologies and offerings beyond the EHR by embracing new technology trends that empower healthcare professionals to provide the best possible care.

Solution Marketer- Emerging Technologies

A Solution Marketer for Emerging Technologies is someone who helps the company explain and promote its big picture strategy around AI and other advanced technologies. Instead of focusing on a single product, this role looks across the entire organization to understand what we are building, why it matters, and how it solves real problems for customers. You would take complex technical ideas and translate them into clear, simple messaging that different audiences can understand, whether they are clients, prospects, executives, or internal teams. You would also help create key materials like buyer journeys, message houses, personas, and content frameworks that guide how we talk about our solutions in the market.

In this role, you would work closely with teams across Marketing, Sales, and Product, as well as internal subject matter experts, to gather insights, understand the technology roadmap, and ensure our messaging stays consistent across the company. You would also interview clients to help articulate their experiences through case studies, webinars, or live speaking engagements. You would support major solution launches, contribute to thought leadership for AI and emerging tech, and help prepare presentations and speaker materials. A big part of the job is learning, whether that means understanding new technology capabilities, getting familiar with tools like Salesforce or project management platforms, or interviewing experts to understand how technology translates into real value for customers. Ultimately, this role is about making complex ideas easy to understand and helping the company communicate a unified, compelling story about its technology.

If this sounds like a role where you could thrive and grow, we encourage you to apply and explore the opportunity further.

Responsibilities

• Create compelling market positioning and messaging strategies to differentiate solutions and engage target audiences across channels
• Develop and maintain key marketing deliverables including personas, customer journey maps, and content aligned with go-to-market strategy
• Partner with stakeholders to effectively communicate market insights, customer needs, and solution capabilities
• Support solution launches through cross-functional coordination with Marketing, Sales, and Product teams
• Track and analyze market trends, competitive activity, and campaign performance metrics

Qualifications

Required

• Ability to work onsite at our Overland Park, KS Office
• Bachelor's degree or equivalent experience
• At least 5 years B2B marketing experience, preferably in healthcare, SaaS, or similar industry
• Experience contributing to solution launches with multiple stakeholders
• Strong written and verbal communication skills with ability to translate complex concepts
• Demonstrated project management capabilities to handle concurrent initiatives
• Self-motivated professional who can adapt quickly in a fast-paced environment

Preferred

• Experience within Salesforce, Wrike, CRMs and other Project Management platforms
• Proficiency in Microsoft platforms and Adobe Suite.
• Exposure to the use of AI

Netsmart is proud to be an equal opportunity workplace and is an affirmative action employer, providing equal employment and advancement opportunities to all individuals. We celebrate diversity and are committed to creating an inclusive environment for all associates. All employment decisions at Netsmart, including but not limited to recruiting, hiring, promotion and transfer, are based on performance, qualifications, abilities, education and experience. Netsmart does not discriminate in employment opportunities or practices based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, physical or mental disability, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.

Netsmart desires to provide a healthy and safe workplace and, as a government contractor, Netsmart is committed to maintaining a drug-free workplace in accordance with applicable federal law. Pursuant to Netsmart policy, all post-offer candidates are required to successfully complete a pre-employment background check, including a drug screen, which is provided at Netsmart’s sole expense. In the event a candidate tests positive for a controlled substance, Netsmart will rescind the offer of employment unless the individual can provide proof of valid prescription to Netsmart’s third party screening provider.

If you are located in a state which grants you the right to receive information on salary range, pay scale, description of benefits or other compensation for this position, please use this form to request details which you may be legally entitled.

All applicants for employment must be legally authorized to work in the United States. Netsmart does not provide work visa sponsorship for this position.

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