Genuinely large, genuinely messy consumer datasets — and decisions that are commercial rather than theoretical.
Tokyo, Japan · Full-time · Manager
Lead a data team where the output changes what the business does — not where it goes into a deck.
BAT is a global multi-category consumer goods business. Our purpose is to create A Better Tomorrow™, with a vision to build a smokeless world — as at 31 December 2025, 34.1m consumers used our Smokeless Products, generating 18.2% of Group revenue. Understanding those consumers, market by market, is now a core capability rather than a support function. In North Asia, you would lead the team that provides it.
You lead a team of data scientists, data engineers and BI engineers building analytics products for the Japan and Korea business. You're the single point of contact between senior business stakeholders and the technical team — which means translating vague business questions into buildable specifications, and having the confidence to say no to requests that aren't worth the team's time. Protecting your team from an unfiltered demand queue is part of the job description, not a nice-to-have.
Whoever you are and wherever you're from, you can belong here — many nationalities, ages, genders and professional backgrounds, supported by Women in Leadership and B-United, our LGBTQ+ and allies network. Our Global Returners programme supports people restarting after time away from work. Need an adjustment during the process? Just tell us.

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World.
Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives.
With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past.
As a leading FTSE company, our operations span three key regions:
🌍 United States of America
🌍 Americas & Europe (AME)
🌍 Asia Pacific, Middle East & Africa (APMEA)
Together, we are building A Better Tomorrow™.
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
**Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html
† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.