Job Description

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Senior Manager / Lead Engineer – Digital Data Collection & Privacy Engineering is a hands on technical leader responsible for the architecture, implementation, and ongoing optimization of digital data collection across all
bank owned digital properties. This role leads a team of engineers while remaining deeply involved in day to day technical execution, code reviews, and platform design.
The role owns tagging, cookies, consent, and privacy compliant data collection across websites, mobile apps, and integrated platforms, with a primary focus on Adobe Experience Cloud (Adobe Launch, Adobe Analytics, Adobe Experience Platform). Operating in a highly regulated banking environment, this leader ensures that all digital data is accurate, secure, auditable, and privacy compliant.

Why This Role Matters
• You set the technical foundation for all digital analytics, personalization, and marketing data
• You lead a team that directly controls what data is collected—and what is not
• You influence customer trust by ensuring privacy, accuracy, and compliance at scale
• You operate where engineering rigor meets regulatory accountability

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

Hands‑On Technical Leadership

• Serve as a player‑coach, contributing directly to technical implementation while leading and mentoring a team of digital data engineers.
• Review, author, and approve tagging code, JavaScript implementations, SDK configurations, and Adobe Launch rules.
• Set engineering standards, best practices, and architectural patterns for digital data collection and privacy controls.
• Lead technical design reviews and actively troubleshoot complex tracking, identity, and data quality issues.

Digital Data Collection Architecture

• Design and own the enterprise digital data collection architecture across web, mobile apps, and digital platforms.
• Define, implement, and govern a scalable digital data layer aligned with analytics, marketing, and personalization needs.
• Ensure consistent, event‑based data collection across browsers, devices, and channels.
• Partner with front‑end and app engineering teams to embed tracking within modern frameworks and mobile SDKs.

Adobe Experience Cloud Engineering

• Act as the technical authority for Adobe Launch / Adobe Tags, including environment strategy, extensions, custom code, and deployment pipelines.
• Lead hands‑on implementation and configuration of Adobe Analytics (events, props, eVars, classifications, processing rules).
• Own digital data ingestion into Adobe Experience Platform (AEP), including schemas, datasets, and Web SDK configuration.
• Support integrations with Adobe Target, Customer Journey Analytics, and downstream activation platforms.

Cookies, Consent & Privacy‑by‑Design

• Architect and implement cookie consent and preference management frameworks across digital properties.
• Translate privacy regulations (GDPR, CCPA, GLBA) into enforceable technical controls within tagging and data collection systems.
• Ensure consent signals are consistently applied across Adobe and third‑party technologies.
• Implement data minimization, masking, and exclusion logic to prevent unauthorized collection of sensitive data.

First‑ & Third‑Party Technology Governance

• Technically evaluate, onboard, and govern third‑party tags, SDKs, and vendors in partnership with Security, Risk, and Privacy teams.
• Maintain a living inventory of all digital tags, cookies, data destinations, and vendors.
• Conduct regular audits of live sites and apps to detect unauthorized or non‑compliant data collection.
• Enforce secure and approved data transmission to internal and external platforms.

Engineering Team Leadership

• Lead, coach, and grow a team of digital data and tagging engineers.
• Own team delivery, backlog prioritization, and sprint planning for digital data initiatives.
• Provide hands‑on mentoring in JavaScript, tagging frameworks, debugging techniques, and analytics implementation.
• Foster a culture of ownership, documentation, testing, and compliance‑first engineering.

Governance, Risk & Audit Support

• Ensure all digital data collection meets internal data governance, security, and regulatory requirements.
• Partner with Risk, Legal, and Compliance teams to support audits, privacy assessments, and regulatory exams.
• Produce and maintain technical documentation, data flow diagrams, and implementation standards.
• Act as the escalation point for digital data incidents or privacy‑related issues.

Core Technical Skills Required

• Deep, hands‑on expertise with Adobe Experience Cloud, especially Adobe Launch and Adobe Analytics.
• Strong proficiency in JavaScript, HTML, JSON, browser debugging tools, and network inspection.
• Experience with Adobe Web SDK and server‑side data collection
• Background in platform engineering or modern front‑end frameworks
• Experience implementing mobile app tracking using iOS and Android SDKs.
• Strong understanding of cookies, local storage, consent frameworks, and identity management.
• Familiarity with CI/CD, version control, and deployment processes for tagging setups.

Privacy & Compliance Knowledge

• Strong understanding of digital privacy regulations and consent enforcement mechanisms.
• Proven ability to implement privacy‑by‑design solutions in production systems.
• Experience collaborating with Legal, Risk, and Information Security teams.

Leadership & Soft Skills

• Ability to lead through influence while remaining deeply technical
• Clear communicator with engineers, product teams, marketers, and executives
• Strong bias toward clean implementation, documentation, and long‑term maintainability
• Comfort making architectural decisions in ambiguous or regulated environments

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree and equivalent combination of advanced education and experience, which could include any combination of 8 years of experience in IT software engineering, 5 years’ relevant business experience (i.e. making technical-related decisions on the business side), 5 years’ experience in project management, and at least 2 years of management experience

2. Broad and in-depth knowledge of technology trends, competitive environment, regulatory requirements and trends, and IT strategies employed to continually meet the demands of clients and regulators
3. Ability to translate enterprise level strategic planning information into software and data management needs, create business plans, and turn them into effective business solutions
4. Executive level communications skills, including, strong negotiation/facilitation/presentation skills and experience negotiating with vendors for relevant products and services
5. Ability to lead projects of significant complexity and risk exposure, particularly with enterprise-wide implications
6. Ability to exercise judgment in solving technical, operational, and organizational challenges in the context of complex business objectives and priorities
7. Ability to lead and manage the performance of multiple teams against a set of financial and operational objectives

Preferred Qualifications:

• Adobe certifications (Adobe Analytics Developer, Adobe Experience Platform)

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need

Travel

Up to 50%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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