We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.
We believe that by being Bold, Accountable, Simple and Human, our values will lead us forward, keeping us real, connected and directed.
By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper. This journey requires grit, ambition and teamwork as we transform SA retail for the better
And we’re only just getting started. Now is the time to jump onboard.
Bash is TFG's digital and omnichannel retail division. We build the technology, products, and commercial capability that connect 27 retail brands to customers. Our customers can shop online, in-app, and increasingly inside 3,400+ stores nationwide.
The work is hard, the hours are long, and we hold each other to a high standard. We're product and tech led but rooted in retail, which means everything we ship has to work at the counter, not just on a screen. We grow through every new person, every new idea, and through our collective wins and failures. We are only just getting started.
Three teams, one mission: Catalogue · Discovery & Shop · Cart, Checkout & Post Purchase
Every product a customer sees on Bash - searches for, scrolls past, adds to their cart, and eventually gets a delivery notification about - passes through the systems Omnicom owns. It starts with wrangling catalogue data flowing in from every one of TFG's 27+ store brands and hundreds of labels, and building the pipelines that turn that into something to surprise and delight our customers. From there it's the experience itself: search that actually understands what someone's after, display pages that load instantly and convert across web and app, and a cart that never buckles under load. Then checkout has to be frictionless, and everything after - order tracking, delivery comms, returns - has to keep people coming back for more.
It's a genuinely hard product-and-scale problem dressed up as "shopping." That's the part we like, and it all has to hold up when hundreds of thousands of people hit 'add to cart' in the same ten minutes on Black Friday.
You'll be placed where your strengths and interests line up best:
Go is our primary backend language, and we mean it - this isn't a "we have one Go service" job. Around it: AWS, Kubernetes, and a strong observability culture (you build it, you can see it, you own it). Internal tools and admin surfaces are built in Retool, and we plan and track work in Linear You won't be reaching for new tech for its own sake, but you also won't be fighting a decade of legacy to ship something sensible.
We're a cross-functional, Agile team, but we care less about ceremony than about how engineers actually operate day to day:
We ask a few optional demographic questions to monitor fairness in hiring and comply with South Africa’s Employment Equity requirements. Your responses are confidential - stored separately from your application and never shown to hiring panels. We review the data only in aggregate to strengthen our sourcing so pipelines are diverse and all candidates receive equitable support. You can skip any question.
We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teams to travel so we can also make magic happen face to face Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connectionswith each other. We bring teams together for planning, celebration, ideation and onboarding, and more.
Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.
Best of the Best - The wealth of talent we have will surprise + inspire you
Security within a startup - The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.
Agency and Optionality - Use the ambition and collective force of our talent to drive your career in the direction you dream.
Connection and Friendship - We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.
Top $$ - The best people, in the right roles, earning at the top tier.
Your Time - For eligible employees, there’s generous paid holiday, wellbeing leave and even Birthday leave to enjoy when you need it.
Exclusive Shopping Discount - Save when you shop across over 500 brands in-store and on bash.com

At Bash, we believe in the transformative power of bringing people together, while building tech-powered solutions to create communities that prosper. Join us as we embark on the journey to grow South Africa’s largest omni-channel fashion and lifestyle shopping platform.
We started in April 2021 as a digital lab within the largest retailer in South Africa. Leveraging TFG’s assets means that we are forever evolving and able to bring our brand to life through a workplace of people who want to make a meaningful impact through their work in retail and tech.