Job Description

For two years, Sofar Singles nights have brought people together around live music, with events ranging from 80 to 300 guests. The format works: great music, a relaxed room, and a low-pressure IRL way to meet someone that is far more enjoyable than swiping. Now we want to make it one of London's go-to nights for single people, with consistently sold-out shows every month, in the city where Sofar began.

About Us

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces – from living rooms and rooftops, to boutiques and museums – into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors, including Union Square Ventures, Battery Ventures, and Octopus.

The Role

As London Singles Producer, you'll curate, produce and promote Sofar's singles events from end to end. You'll set the vision, shape the guest experience, book the artists and venues, and fill every room.

This role is about building your own audience, not borrowing ours. You'll bring or build your own promotional channels, such as social accounts, communities, mailing lists, partnerships and on-the-ground networks, and grow ticket sales through them. While Sofar London’s marketing channels will support your efforts, you won’t be relying on them.

You'll also own one of the most important parts of a great singles night: a balanced room. Attracting men consistently is the hardest part of singles events, and it's where this role will make or break. We want someone who has clear, practical ideas for solving it and will test and refine them every month.

Note: Currently, these events are predominantly targeted toward heterosexual singles, but we welcome all genders and sexual orientations. We would be interested in exploring opportunities for Queer singles nights with the right candidate, but it’s not a requirement for this role.

You live and breathe community experiences. You're always discovering unique venues, formats and ideas that create real connections, and you have networks you can tap into to make events happen. Like all Sofar Producers, you're entrepreneurial, resourceful and driven. Whether it's a creative ticket push or a day-of-event curveball, you make things happen and thrive on the challenge.

Our Producers are freelancers who earn commission-based pay. Your schedule is flexible, but much of the work takes place on evenings and weekends.

What You'll Do

Own and grow Sofar Singles in London

• Build a vision for London's singles programming, covering monthly show volume, neighbourhoods, themes and formats, and work with the Global Communities team to put it into action.
• Take full ownership of ticket sales and profitability for every show, tracking performance to ensure healthy, sustainable growth.

Who You Are

Who You Are

• You have 1–3+ years of experience in event production, promotion, nightlife, live event curation, community building, social media marketing, sales or partnerships. Experience with singles mixers, speed dating or connection-driven events is a strong plus.
• You already have an audience or network you can activate, such as a following, a community, a promoter network or strong partnerships, and you know how to build more from scratch.
• You have a proven track record of selling tickets through your own channels.
• You've organised, attended or taken part in singles events, and you have a strong instinct for which activities, environments and icebreakers feel natural and which feel forced.
• You have concrete, tested ideas for attracting men and keeping rooms balanced.
• You're deeply tapped into London's social and dating culture: the neighbourhoods, venues and experiences that resonate with different age groups, identities and communities. You know different groups may want very different experiences, and you segment audiences thoughtfully.
• You're a frequent event-goer who naturally scouts venues, formats and partners. You approach this work holistically, not just through a music lens.
• You're comfortable putting yourself out there to make others feel at ease and create a genuinely welcoming atmosphere.
• You're adaptable, reflective and feedback-driven. You question what works, what doesn't and why, and you pay attention to how different genders, identities and orientations might experience the same event.
• You're commercially minded and data-driven. You track results, drop what doesn't work and double down on what sells.
• You're confident pitching event concepts and partnership ideas, ideally with some experience securing sponsorships or marketing activations.
• You bring professionalism, ownership and hospitality to every interaction with guests, partners, venues and collaborators.
• You're highly organised, a clear communicator, and thrive working independently while staying connected with the wider Sofar team.

How You'll Measure Success

• Sell-through rate and ticket sales per show
• Gender balance at every event, against an agreed target ratio
• Growth of your own channels and the share of sales coming from them
• Profit margins per show (ticket revenue vs. expenses)
• Guest satisfaction, connection and event quality
• Artist and venue diversity, with a healthy mix of Sofar alumni and new additions

If our mission and this role resonate, we encourage you to apply even if your experience doesn't match every point. We're committed to building a culture of belonging and a diverse team with a range of lived experiences, perspectives and skills.