About SAMY
SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Role Mission
We’re looking for a Social Strategist to join our London team. This is a social-first strategic role for someone who understands how brands grow through culture, platforms, creators and communities.
You’ll combine strategic thinking, creative instinct and commercial awareness to build social strategies that drive meaningful business impact, working across a broad portfolio of brands and categories.
The ideal candidate is culturally fluent, platform-native and experienced in translating audience behaviour into actionable social strategies with experience across the social landscape from content to influencers and everything in between.
Key Responsibilities
Developing social-first strategies that align brand ambition with audience behaviour and platform dynamics.
Turning business objectives into culturally relevant, platform-native strategic approaches.
Creating strategic narratives that inspire innovative creative work and unlock growth opportunities.
Identifying cultural trends, conversations and moments brands can authentically participate in.
Collaborating closely with creative, paid, influencer and account teams to deliver integrated strategies.
Using performance data and insights to optimise strategy and improve effectiveness over time.
Contributing to new business pitches and proactive opportunities with strong strategic thinking and cultural insight.
Helping clients understand the role social plays in driving attention, engagement, and measurable business outcomes.
Skills and Experience
Strong experience in social strategy across culturally-led brands.
Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit and emerging channels.
Strong grasp of platform mechanics, formats, algorithms and how content performs differently across platforms.
Experience building social and content strategies that deliver both cultural relevance and commercial impact.
Understanding of influencer marketing, creator ecosystems and partnership strategies.
Experience contributing to or leading strategic input into new business pitches.
Excellent strategic storytelling and presentation skills.
Strong understanding of audience behaviour, online communities, and cultural trends.
Ability to balance reactive thinking with long-term strategic planning.
Collaborative mindset with experience working across cross-functional teams
Cultural Fit
Be Kind: Direct, respectful communication. Feedback that elevates.
Go Beyond: Relentless initiative. Strategic problem-solving. Results that exceed expectations.
Craft Together: Elite teamwork. Seamless execution. Collective excellence over individual effort.
Enjoy the Journey: Adaptability under pressure. Consistency through change.
Own it: Extreme ownership. High standards. Lead by example.
Diversity and Inclusion
At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.
We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.
Benefits:
Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.
Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.
Global social and environmental activities that allow you to take part in initiatives that create a positive impact connecting with colleagues from around the world and contributing to projects that make a difference.
Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.
Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.
SAMY leads the evolution of brand communication. We build brand relevance in a social universe by integrating intelligence, creativity, and technology.
To the modern consumer, social isn’t a series of platforms - it’s a single, living ecosystem. Stories, posts, reels, and influencer content blur into one seamless experience. Audiences move fluidly through this dynamic world, and our intelligence spans the entire system, helping brands act with true intention where it matters most. With culturally in-step creativity, we fuel meaningful ideas that are always on, always relevant, and always evolving.
Our 1000+ strong, social-native team is connected across 20 offices and active in 55 markets. Clients like L’Oréal, who place social and influencer at the heart of their strategy, have grown alongside SAMY from day one. Others, like The North Face, Diageo, Microsoft and Samsung, joined us along the way and have since become valued brand partners.
We make audiences understandable. We make brands social. We make messages unskippable. We make products buyable. We make technology powerful.
This is how we make brands matter.
