Job Description

Paid Social Specialist

We’re looking for a performance-driven social media professional with a strong background in paid media to support campaign execution across platforms, while also supporting organic social efforts. This role will primarily focus on driving reach, traffic, and top-of-funnel growth through paid campaigns, with additional support on content and community management.

Core Responsibilities

• Support execution and day-to-day management of paid social campaigns across platforms (e.g., Meta, TikTok, LinkedIn, Pinterest)
• Assist with campaign setup, including audience targeting, budget allocation, and ad trafficking
• Monitor campaign performance and pacing, flagging optimization opportunities to the team
• Pull, organize, and maintain performance data for reporting and campaign recaps
• Assist with copy audits and provide recommendations to improve ad performance
• Support creative testing by organizing assets and tracking performance across variations
• Help manage timelines, asset delivery, and cross-functional coordination for campaigns
  Assist with additional paid media initiatives as needed
• Support content creation and planning, including content calendars and ideation
• Assist in drafting social copy and coordinating creative assets
• Schedule and publish content across platforms
• Manage community engagement, including responding to comments and messages
• Monitor trends and social conversations to inform content opportunities
• Track basic performance metrics and share insights with the team
• Assist with additional organic social tasks, as needed

Qualifications

• 2–3 years of experience across paid and organic social media
• Familiarity with paid social platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.)
• Experience supporting organic social, including content planning, scheduling, and community management
• Strong understanding of platform best practices for both paid and organic performance
• Comfortable working with data and pulling basic performance reports
• Strong written communication skills, especially for social copy
• Highly organized with strong attention to detail and ability to manage multiple tasks
• Strong collaboration skills and eagerness to learn and grow in both paid and organic social

Our Benefits

At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting everyone's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.

• Invest for the Future: Competitive retirement plan with matching program in most markets.

• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.

• Paid Parental Leave: Support for growing families, with paid leave for new parents.

• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.

• Emotional Wellbeing: Be your best self with our mental wellness benefits.

• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.

• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.

• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.

• And more, click here for additional benefits and details.

This position does not provide sponsorship.  All applicants should have the right to work in the US without immigration sponsorship.

With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Dallas Morning News, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.

At HNP, we’re investing in new and innovative ways to tell stories — growing newsrooms, diversifying tools and evolving platforms — to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be part of something bigger — Your Headline Awaits

Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email athnpemployment@hearst.comPlease do not use this email address to inquire about the status of applications.We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.