Job Description

WHAT YOU’LL DO

As Social Producer, you’ll take ownership of social and creator-led productions from brief to final delivery. You’ll turn creative ideas into clear, effective production plans and bring together the right creators, talent, production partners and suppliers to make them happen.

Working across both fast-moving social content and larger campaign activations, you’ll create flexible production set-ups that allow ideas to come to life at speed without compromising quality or creative intent. You’ll be an important link between creative development and execution, helping ensure our content is relevant for the platform, audience and brand.

Key responsibilities include

• Lead end-to-end production of social-first and creator-led content, from brief and planning to final asset delivery.
• Translate creative concepts into clear and actionable production plans while protecting the original creative vision.
• Source, negotiate with, contract and manage creators, talent, production partners and other external suppliers.
• Plan and book productions, managing budgets, timelines, contracts, resources and deliverables.
• Manage both smaller, agile creator-led productions and larger social campaign activations.
• Partner closely with creative teams to anticipate production needs and enable strong creative decision-making.
• Ensure content and assets are produced with relevant social platforms, formats and requirements in mind.
• Build flexible and scalable production approaches that support both planned and reactive content creation.
• Continuously identify new partners, production models and ways of working that improve efficiency, speed and relevance.
• Proactively identify and solve production challenges while maintaining a smooth process for everyone involved.

WHO YOU’LL WORK WITH

You’ll work closely with creatives and other colleagues across social and creator marketing, turning creative concepts into high-quality content and executions. You’ll also collaborate with creators, talent, agencies, production partners and suppliers, acting as a key connection between creative ambition and production delivery.

This is a collaborative role where you’ll need to build strong relationships while feeling confident taking ownership and moving productions forward independently.

WHO YOU ARE

You’re an experienced producer who knows how to bring creative ideas to life. You combine strong production expertise with an understanding of social content, creators and the realities of producing content for fast-moving digital channels.

You don’t need every answer from day one. What matters is that you have strong production judgement, understand what a creative idea needs to succeed and know how to find the right people and solutions to make it happen.

We are looking for people with…

• Strong experience in content production, with relevant experience producing social-first, digital or creator-led content.
• Proven experience independently managing productions from brief through to final delivery.
• Experience working directly with creators, talent, production partners and suppliers.
• Experience with sourcing, negotiation, contracting, budgets, timelines and production planning.
• An understanding of social platforms and how production requirements can differ across channels such as TikTok and Instagram.
• The ability to translate creative concepts into practical production plans without losing the creative intent.
• Strong stakeholder management and collaboration skills.
• An understanding of how to balance creative ambition, commercial considerations, quality, speed and efficiency.

And people who are…

• Independent and comfortable taking ownership from start to finish.
• Highly organized, solution-oriented and able to manage several moving parts at once.
• Curious about social media, creator culture and evolving ways of producing content.
• Collaborative and strong at building relationships across creative and commercial teams.
• Flexible and comfortable working in a fast-moving environment where not everything is defined from the start.
• Confident challenging established ways of working and exploring new production models.
• Equipped with strong creative judgement and an eye for culturally and socially relevant content.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, you’ll be part of an international and collaborative environment where your ideas and perspectives matter. Alongside opportunities to learn, develop and build your career across H&M Group, we offer a range of benefits.

Your H&M Group benefits include:

• Employee discount: As an H&M Group employee, you receive an employee discount across eligible H&M Group brands, in stores and online where applicable. Brands include H&M, H&M HOME, H&M Move, COS, Monki, Weekday, & Other Stories and ARKET.
• H&M Incentive Program (HIP).
• Wellbeing allowance: Employees in Sweden receive an annual wellbeing allowance, supporting activities that contribute to health and wellbeing.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

This is a permanent position based in Stockholm, Sweden. Apply as soon as possible by submitting your CV and portfolio in English.

Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.