Job Description

Your Impact

Due to an exciting internal promotion, an opportunity has opened for a Social Planner to join our 1House team.

In this role, you’ll define how our brands show up in the social world, translating sharp brand thinking into integrated social plans that cut through, connect and drive measurable impact. You will take strong brand and media strategies and build bold, insight-driven social plans that drive engagement, performance and community.

You will lead paid social strategy and planning, defining channel roles across paid, and owned activity, and ensuring alignment to broader campaign and business objectives.

You will work across paid and owned channels, collaborating with our in-house creative, content, brand and media teams to bring ideas to life. It’s a fast-moving role that blends cultural thinking, campaign planning and hands-on performance ownership, with real influence on how our brands are experienced every day.

1House is Asahi Beverages’ internal marketing agency. We bring together creators, strategists, media minds and producers as one connected team. We make bold, effective work for brands like Great Northern, Solo, Schweppes and Vodka Cruiser. Our job is to raise the bar on creative thinking and marketing performance - every brief, every time.

Key Responsibilities:

• Lead the development of social strategies and channel plans across paid and owned activity
• Own budget planning, KPI setting and performance forecasting in partnership with brand and media teams
• Oversee campaign execution across platforms (Meta, TikTok and emerging), ensuring alignment to objectives
• Own campaign performance, including optimisation, pacing and reporting
• Translate performance data into clear insights and forward-looking recommendations
• Partner with brand, creative, media and data teams to ensure integrated campaign delivery
• Work with platform partners and agencies to drive best-in-class execution
• Champion social expertise across the business, sharing trends, learnings and opportunities

About You:

• 5+ years’ experience in social planning and/or buying (agency, brand or publisher side)
• Proven ability to develop paid social strategies and channel plans
• Strong experience across Meta Ads Manager, TikTok Ads Manager and similar platforms
• Ability to interpret performance data and translate it into actionable insights
• Understanding of measurement approaches (attribution, lift studies, MMM inputs)
• Confident communicator, able to present strategy, rationale and results
• Highly organised, with the ability to manage multiple campaigns and priorities
• Collaborative, with experience working across creative, media and brand teams

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zeal and, you’ll find Asahi is a place where talent is nurtured and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.