Job Description
Industry: Digital Asset
Our client is looking for a creative and strategic Social Media Strategist to enhance brand awareness, grow online communities, and drive customer engagement across multiple social media platforms. The ideal candidate has experience in digital marketing and social media management, with exposure to cryptocurrency, blockchain, Web3, fintech, or financial services being a strong advantage.
Main Responsibilities:
- Develop and implement social media strategies to increase brand awareness and audience engagement.
- Manage the company's social media platforms, including Facebook, Telegram, TikTok, Instagram, X (Twitter), LinkedIn, and YouTube.
- Create engaging content, write compelling captions, and manage the monthly content calendar.
- Build and manage online communities by responding to comments, messages, and customer inquiries in a timely manner.
- Coordinate with influencers, KOLs, and partners to execute marketing campaigns and grow brand visibility.
- Promote company products, campaigns, events, and educational content across digital channels.
- Monitor social media performance, analyze key metrics, and provide recommendations to improve engagement and campaign effectiveness.
- Ensure all content aligns with the company's brand guidelines and complies with regulatory requirements.
Main Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, Business Administration, or a related field.
- 2–4 years of experience in Social Media Management, Content Marketing, or Digital Marketing.
- Experience in Cryptocurrency, Blockchain, Web3, FinTech, or Financial Services is highly preferred.
- Strong understanding of major social media platforms and their best practices.
- Excellent content writing, communication, and storytelling skills in English; Khmer is required, while Chinese is an advantage.
- Experience working with influencers, KOLs, or online communities is preferred.
- Creative mindset, strong organizational skills, and the ability to work in a fast-paced environment.
