Job Description

The Jimmy John’s social team is looking for a dynamic Social Media Specialist to spearhead socialcreativeacross key social platforms.We’relooking for a sandwich and pop-culture-obsessed team member passionate about the power of social media to elevate our brand through the most engaging channels in marketing. In partnership with the Social Media Manager, this role will bring the social media strategy to life through entertaining and engaging content. You willbe responsible forday-to-day content creationand calendar management,marrying the brand’s voice, tone and visual identity with native platform trends and features.

*This position is an 80% onsite role typically Monday- Thursday

RESPONSIBILITIES

Duties and Responsibilities

• Own and lead executing social content creation, including concepting, organizing assets, designing, shooting,editingand exporting assets to spec across all channels, including but not limited to Facebook, Twitter, Instagram & TikTok, with the support of the SocialMedia Manager and partner agencies

• Champion, embody and protect the brand voice & tone for organic social, keeping our Sandwich Army at the core

• Proactively find creative solutions toparticipatein dailyand culturaltrends in real time

• Ideate and provide creative points of view based on business priority or outside request

• Seek out potential opportunities to insert JimmyJohn’sinto non-branded conversationsthrough Community Management

EDUCATION QUALIFICATIONS

Minimum: 4 yrs degree

EXPERIENCE QUALIFICATION

Minimum 3+ yrs related experience

• Social media content creationexperienceacross multiple channels

• Deep socialexpertiseof social media best practices and brand etiquette

• Excellent written, verbal, and interpersonal skills.

• Ability to work independently, proactively

• Unwavering attention to detail and cultural intuition

• Knowledge of social platform analytics and defining success

REQUIRED KNOWLEDGE,SKILLSor ABILITIES

• Has a portfolio and experience creating social media content for consumer brands, with a prioritization on QSR

• Lives and breathes social media, with a focus on Instagram and TikTok

• Understands the critical difference in an ad and an engaging organic social post

• Can quickly absorb a brand’s voice and tone and translate that to brand social creative

• Doesn’tjust laugh at memes, but knows how to interpret them and translate them for the brand

• Understands how to develop content that supports community-building

• Stalks competitor and industry social channels to survey the competition

• Is on top ofwhat’strending and proactive in bringingnew ideasto the table

• Considers brand communications in the context of culture and is proactive inidentifyingissues or opportunities

• Is not afraid to be on camera!

• Isproficientin Adobe Creative Suite

Travel Required- 10%

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.