Job Description

What You'll Do

The Social Media Specialist plays a key operational role in shaping and amplifying our digital presence. Your primary mission is to create, produce, and manage engaging content and paid campaigns across all social media platforms, ensuring consistency, creativity, and alignment with our corporate identity.

• Develop and manage a social calendar aligned
  with product launches and internal initiatives

• Simplify ideas into compelling digital storytelling

• Create and publish high-quality content for
  social media platforms

• Produce engaging video and photo content using tools like CapCut or Canva

• Collaborate with
  designers to generate high-impact digital content

• Manage and optimize
  organic and paid campaigns at an EU
  level for different European countries

• Execute paid social ads on Meta, TikTok and Pinterest (knowledge of
  smartly is a plus).

• Manage day-to-day
  operations of all channels,
  responding to users in a timely and brand-aligned manner

• Foster engagement
  and strengthen the sense of community within
  our digital ecosystem

• Monitor performance
  and ensure regular, consistent
  activity across all platforms.

• Identify and collaborate with influencers to
  create buzzworthy content and grow our community reach.

• Stay up-to-date with the latest social media best practices and emerging technologies to keep us ahead of the
  curve

• Work hand-in-hand with Brand and Country marketing
  teams to align messaging and amplify campaigns.

What We're Looking For

• Bachelor’s degree or equivalent social media experience
• 1+ years of experience in digital marketing or social media management
• In-depth knowledge of Meta, TikTok, Pinterest, YouTube, LinkedIn, and more
• Hands-on experience with ads managers (Meta, TikTok, Linkedin,...Smartly knowledge is a plus)
• Strong understanding of social media performance metrics (ROAS, DABA, CPM, CTR, etc.)
• Excellent content writing skills
• Entrepreneurial and analytical mindset
• Fluency in English (Dutch or French is a plus)
• Strong organizational and deadline management skills
• Embrace new, digital media technologies and capabilities
• Experience with analytics tools is a plus
• Teamplayer

Nice-to-Haves

• Experience in media buying
• Familiarity with Adobe Creative Suite (Photoshop, Premiere, After Effects, etc.)
• Passion for exploring new digital trends and technologies
• Experience with analytics tools

Next to this challenging role, we also offer a very attractive compensation package, including an excellent pension scheme, a competitive group insurance, lunch vouchers and extra holidays.

Travel is one of life’s greatest experiences. Are you ready to travel with us?

Great! Apply to this vacancy by clicking on below button and don’t forget to upload your resume.

Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.