Job Description

JAG Physical Therapy is hiring a creative and strategic Social Media Specialist to support the online presence of our growing physical therapy organization. This role will focus on educating the community, showcasing patient success stories, supporting clinic growth, and building trust in our brand across digital platforms.

The ideal candidate understands how to turn healthcare topics into engaging, easy-to-understand content while maintaining professionalism, compliance, and a strong brand voice.

Key Responsibilities

Content Creation & Strategy

• Develop and execute social media strategy that supports patient growth, brand awareness, and community engagement
• Create educational content about physical therapy, injury prevention, mobility, wellness, and recovery
• Capture and edit short-form video (reels, TikToks, YouTube Shorts) inside clinic locations
• Set up social campaigns and targeted post boosting
• Highlight patient testimonials (HIPAA-compliant), therapist spotlights, and clinic culture
• Write clear, engaging captions that make healthcare topics relatable and easy to understand
• Design carousels and social flyers
• Utilize ai-tools to help speed up workflow and expand production capabilities
• Maintain a consistent brand voice across all platforms

Platform Management

• Manage daily activity across platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Build and maintain a monthly content calendar
• Schedule posts using social media management tools
• Stay current on social trends, platform updates, and healthcare marketing best practices

Community Engagement

• Monitor and respond to comments, messages, and reviews in a professional and timely manner
• Help build an online community focused on health, wellness, and movement
• Engage with local businesses, fitness partners, and community organizations

Campaign & Growth Support

• Support marketing campaigns for new clinic openings, specialty programs, and seasonal promotions
• Collaborate with clinic directors and therapists to identify story opportunities
• Assist with paid social campaigns and promotions
• Help promote hiring initiatives and employer branding

Analytics & Reporting

• Track performance metrics including engagement, reach, follower growth, and conversions
• Provide monthly reports with insights and recommendations
• Use data to refine content strategy and improve results

Compliance & Brand Standards

• Ensure all content follows HIPAA guidelines and company privacy policies
• Maintain professional representation of providers and patients
• Uphold brand standards in all visual and written content

Qualifications

• Bachelor’s degree in marketing, Video Production, or related field preferred
• 2+ years of experience managing social media for a brand or organization
• Experience in healthcare, fitness, wellness, or medical marketing is a strong plus
• Moderate video editing and graphic design skills (Adobe Premiere and Photoshop knowledge mandatory)
• Experience with Asana, HubSpot and Meta Business
• Excellent writing and communication skills
• Comfortable working inside clinical environments to capture content
• Understanding of social media analytics tools
• Knowledge of HIPAA and healthcare compliance (preferred)

Key Competencies

• Creative storytelling
• Attention to detail
• Ability to translate medical concepts into simple language
• Strong organizational skills
• Self-starter with the ability to manage multiple projects
• Passion for health, wellness, and helping people move better