Social Media Specialist
Newark, NJ (full time, on site)
70-85k DOE
We are hiring a Social Media Specialist to join our team in Newark, NJ. This role will manage our social media presence across key platforms while also supporting product listings on select online marketplaces. The Social Media Specialist will focus on content creation, audience growth, and driving engagement and sales through organic and paid efforts.
This is a full-time, on-site position ideal for someone who has hands-on experience managing social media for an in-house brand and is excited to take ownership of both social channels and product visibility.
Key Responsibilities:
Manage and grow social media accounts including Instagram, Facebook, and TikTok
Create, schedule, and publish engaging content aligned with brand voice
Manage and optimize paid campaigns across Meta Ads and Google Ads
Monitor performance metrics and adjust content and ad strategies accordingly
Build relationships with educators, creators, and relevant communities
Support and maintain product listings on marketplaces such as Shopify, Target, and Walmart
Optimize product listings for visibility, accuracy, and SEO (training provided)
Qualifications:
Proven experience managing social media for a brand or in-house company
Strong content creation skills and understanding of social media trends
Experience with paid social advertising and ad spend management
Comfortable working independently and managing multiple responsibilities
Ability to work on-site in Newark, NJ during standard business hours
Preferred Qualifications:
Experience with TikTok Shop
Familiarity with marketplace product listings or e-commerce platforms
Experience creating content that directly drives follower growth and sales
Compensation & Schedule:
Salary range: $70,000–$85,000 per year
Full-time, Monday–Friday, 9:00 AM–5:00 PM
On-site role in Newark, NJ
Email resume to: sarah@maiplacement.com
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