Job Description

About MyShell

MyShell is revolutionizing the AI landscape by building an open ecosystem for AI-native apps. Our powerful platform and intuitive toolkit empower anyone to create, access, and benefit from AI-powered applications. Launched in April 2023, MyShell has quickly gained global traction, attracting a diverse community of creators and users.

Our team of talented individuals from top institutions like MIT, Princeton, and Oxford is committed to fostering innovation in a supportive and transparent work environment. With funding from leading VCs, MyShell is poised to reshape the future of AI, making it accessible and integral to everyone's daily life. Join us on this thrilling journey as we redefine what's possible with AI.

About the Role

As the core driver of our social media growth, you will be responsible for building MyShell AI’s brand influence from 0 to 1 across mainstream global platforms (TikTok, Instagram, X, Facebook, etc.). Leveraging high-level visual creativity and a sharp sense for content, you will build a global user community and drive high-quality follower growth and traffic conversion.

Key Challenges You Will Solve

• Visual & Content Creation: Independently produce high-quality image and video assets that align with Western aesthetics (e.g., minimalist styles, fast-paced short video edits) to eliminate content bottlenecks.
  
  
• Cross-Platform Growth Matrix: Implement differentiated growth strategies tailored to specific platform algorithms (e.g., TikTok’s "For You" feed, X’s trending topics, Instagram’s visual aesthetics).
  
  
• Integrated Marketing Alignment: Ensure social media activities sync with the global marketing rhythm. Through scientific Social Calendar planning, you will convert social traffic into brand momentum and business growth.

Responsibilities

• Full-Stack Content Production: Master tools like Canva, Photoshop, and Adobe Premiere/After Effects to independently create engaging images and short videos optimized for social sharing.

• Global Account Management: Manage daily operations for TikTok, Instagram, Facebook, and X, including copywriting, community engagement, and follower growth.

• Strategy & Execution: Develop and execute the weekly Social Calendar; track hot trends/challenges and respond quickly with relevant content.

• Data Monitoring & Review: Monitor key growth metrics (Reach, Engagement, CTR), analyze competitor moves, and continuously optimize content strategies through A/B Testing

• Cross-Functional Collaboration: Work closely with Marketing, Paid Media, and Product teams to provide strong organic traffic support during key moments like product launches and promotions.

Qualifications

• Experience: Top graduates from the class of 2025/2026, or candidates with 1–3 years of experience in overseas social media operations.

• Aesthetic & Technical Skills: Excellent aesthetic sense with proficiency in design and video editing tools. (Please include your portfolio or links to accounts you have managed in your application).

• Language Proficiency: English as a working language. Ability to write authentic, native-level copy that fits the local cultural context (including Memes and Slang).

• Passion & "Net Sense": Passionate about social media with excellent internet intuition. You can break down complex requirements into high-efficiency execution steps.

Plus Points

• Cultural Immersion: Experience living, studying, or working extensively in Western markets; familiarity with local cultural taboos and aesthetic preferences.

• Platform Mastery: Deep understanding of the underlying logic, community rules, and user preferences of overseas platforms; proven experience in building accounts from 0 to 1.

• Strategic Thinking: Logical ability to plan annual/quarterly integrated marketing campaigns—you understand not just the execution, but the "big picture" of growth.

• AI Tool Proficiency: Hands-on experience using AI tools (e.g., Midjourney, Runway, HeyGen) to assist in content production is a huge plus.

What We Offer

• Competitive salary and equity package, commensurate with experience and location.
• Flexible working hours and a fully remote work environment, with the ability to collaborate effectively across time zones.
• A dynamic and collaborative work environment that fosters innovation, growth, and professional development.
• The opportunity to work on cutting-edge technologies and help shape the future of AI, transforming industries and making a global impact.