Job Description

Great Purpose. Great People. Great Opportunities.

At Imagine Learning, we Empower Potential in students, educators, and each other. As the leading provider of digital-first K–12 curriculum solutions, we’re committed to igniting learning breakthroughs that spark curiosity, creativity, and confidence. Every day, our team designs innovative tools that help educators personalize instruction and engage students in meaningful ways. We’re shaping the future of learning through our Curriculum-Informed AI™ approach—technology that understands instructional context, respects educator judgment, and transforms how teachers personalize learning at scale to unlock each student’s potential. Together, we’re reimagining what’s possible and transforming education.

That same spirit of innovation and purpose drives our team culture. At Imagine Learning, you’ll find opportunities for meaningful work, continuous growth, and connection with passionate colleagues who care deeply about making a difference. We celebrate collaboration, embrace change, and believe in lifelong learning - for our students and ourselves.

As a remote-friendly company, Imagine Learning offers flexible work arrangements across the U.S. and internationally. Most of our U.S.-based employees work from home or on a hybrid schedule at one of our office locations in Tempe, AZ (HQ), Austin, TX, Petaluma, CA, Rock Rapids, IA, or Stamford, CT.

Imagine Your Impact.

The Social Media and Public Relations Specialist is a hands-on individual contributor who creates, publishes, and monitors Imagine Learning's organic social content, supports paid social activation, and amplifies earned media and public relations efforts through social strategy and execution. This role owns day-to-day execution and does not have direct reports or manage external agencies. This role sits within Demand and Growth Strategy and reports to the Director of Demand and Growth Strategy for day-to-day priorities, editorial calendar governance, channel standards, and publishing decisions. For public relations strategy and executive communications, the specialist works directly with the VP of Marketing to shape direction, develop key narratives, and coordinate execution with the company's PR agency.  The specialist uses AI and automation tools as a regular part of the workflow — for research, drafting, content variations, monitoring, and reporting — while applying editorial judgment, maintaining brand voice, and owning the final publishing or distribution decision. 

For more information on what it’s like to work at Imagine Learning, including our culture, benefits, and products, visit us HERE.

To learn more about a typical applicant journey at Imagine Learning, click HERE.

Position Information: This is a regular, full-time position, reporting to the Director of Demand and Growth Strategy.

Compensation: Base pay is anticipated to be between $65,972.00 and $86,000.00 per year. Eligible employees may also receive incentive, commission, or annual bonus pay based on individual and/or company performance. Compensation may vary based on factors including, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.

Location: This is a U.S.-based remote position.

Travel: You can also expect up to approximately 10% travel, so be sure you have a valid driver’s license, automobile insurance, and a clean driving record for at least the preceding 39 months.

Benefits: Imagine Learning provides a comprehensive benefits program to eligible employees, including:

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401(k) plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid time off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short- and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off
• A wide variety of professional development programs, including tuition reimbursement
• Work-from-home opportunities that foster work/life balance

Envision Your Experience.

In this role you’ll have the opportunity to:

• Partner with the VP of Marketing and the PR agency to develop and refine media relations strategy aligned with brand, market, and campaign priorities.
• Coordinate with the PR agency on press releases, media pitches, briefing materials, talking points, and award and speaking submissions, routing materials for internal review and approval.
• Amplify earned media coverage, press mentions, and PR moments through organic and paid social strategy and execution, ensuring PR wins reach target audiences.
• Support interview logistics and executive preparation by coordinating with the PR agency, internal stakeholders, and media contacts.
• Identify emerging trends, third-party reports, and industry developments that may create public relations opportunities and present recommendations to leadership.
• Escalate sensitive, reactive, or reputation-related inquiries to appropriate communications leaders.
• Maintain the editorial calendar and draft, schedule, publish, and quality-check organic social media content across priority platforms.
• Translate marketing priorities into platform-specific organic and paid social content and coordinate creative asset development.
• Identify content suitable for paid amplification and launch approved boosted or sponsored social campaigns using established budgets, audiences, and tracking parameters.
• Monitor comments, mentions, and direct messages across social channels and respond to or route issues to the appropriate internal teams.
• Research and identify contributed article opportunities, interviews, podcasts, awards, and speaking engagements that align with organizational priorities and executive positioning.
• Draft executive social media content, bylined articles, media preparation materials, and external talking points.
• Track deadlines, submissions, interview logistics, and follow-up activities to ensure opportunities are completed successfully.
• Configure, maintain, and optimize AI tools and workflows for research, media discovery, content development, content repurposing, monitoring, and reporting.
• Maintain prompts, source inputs, governance standards, and review processes to improve the quality and efficiency of AI-assisted workflows.
• Review and validate AI-generated content for accuracy, confidentiality, brand alignment, and compliance with approval requirements before publication or outreach.
• Identify new opportunities to leverage AI technologies to improve marketing, communications, and public relations effectiveness.
• Coordinate with Creative Services to obtain content and assets needed to support marketing and social media initiatives.
• Partner with paid marketing stakeholders to coordinate social content amplification, audience targeting, campaign execution, and performance tracking.
• Collaborate with Product Marketing and subject matter experts to validate product information, claims, and technical accuracy.
• Other duties as required.

Share Your Expertise.

Experience, education, and qualifications essential for success in this role include:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field and 5+ years of experience in social media, public relations, communications, or content marketing; or an acceptable combination of education and experience. 
• Hands-on organic and basic paid social publishing experience across major platforms (LinkedIn, Facebook/Meta, Instagram, X/Twitter). 
• Strong platform-specific writing and media relations skills with an instinct for what earns attention and engagement. 
• Experience coordinating with or working alongside a PR agency on media programs, coverage amplification, or earned media support. 
• Comfort working with AI tools in a professional setting — able to build repeatable workflows, evaluate output, and improve results over time. 
• Understanding of how AI can be applied to social content development, monitoring, research, and reporting workflows. 
• Ability to balance AI-driven efficiency with brand integrity, accuracy, and audience trust. 
• Ability to move between creative work and operational discipline, from writing a sharp social post to managing the monitoring workflow behind it. 
• Strong communication skills with the ability to coordinate across multiple internal teams, external agencies, and executive stakeholders. 
• Experience in K–12 education or education technology is a plus. 

At Imagine Learning, we believe our work is strongest when people feel respected, supported, and encouraged to contribute their unique perspectives. We strive to create a welcoming workplace where employees can learn from one another, grow together, and build educational experiences that reflect the world of our learners.

Imagine Learning is an Equal Opportunity Employer committed to providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, sex (including pregnancy, childbirth, lactation, or related medical conditions), gender identity or expression, transgender status (including whether or not you are transitioning or have transitioned), sexual orientation, marital status, religion (including religious dress and grooming practices), age 40 and over, physical or mental disability, medical condition, genetic information (including results of genetic testing and characteristics), veteran and/or military status, or service in the military, and any other basis or status protected under applicable federal, state, or local laws.

To all recruitment agencies: Imagine Learning does not accept agency resumes without our express written permission. Please do not submit candidates for consideration via our online application system, to Imagine Learning employees, or to any other Imagine Learning location without written authorization to do so. Imagine Learning is not responsible for any fees related to unsolicited resumes.

Disclaimer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.