Ryman Hospitality Properties

Social Media Producer

Ryman Hospitality Properties  •  Nashville, TN (Onsite)  •  7 hours ago
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Job Description

As a Social Media Producer, you'll bring the Grand Ole Opry's iconic brand to life by creating compelling, timely, and original content across social media channels. You'll schedule and publish content, capture and edit photography and video, and cover live events, artist moments, backstage access, and brand initiatives in collaboration with Social Media and Marketing teams. As the ideal candidate, you're creative, highly motivated, and adaptable, with strong social media knowledge and the ability to create engaging content in a fast-paced live entertainment environment. Reports to Social Media Manager
 
  • Capture, create, and edit real-time photo and video content for performances, events, and brand initiatives using professional and mobile equipment. Create engaging short-form and social media content while maintaining brand standards and responding quickly to relevant content opportunities.
  • Support day-to-day social media execution. Collaborate with Social Media leadership to develop and execute content across current and emerging platforms that align with brand objectives, promotional priorities, and audience growth goals.
  • Maintain social content calendars. Organize upcoming posts, show coverage, artist moments, marketing priorities, collaborations, and other brand initiatives. Schedule and publish social content across platforms.
  • Support content production planning. Coordinate shoot schedules, shot lists, production needs, equipment, and content deliverables for shows, special events, artist visits. and marketing campaigns.
  • Draft captions and write compelling social copy that reflect the brand voice while accurately representing artists and performances.
  • Collaborate with Marketing, Artist Relations, Operations, Production, and other internal teams to coordinate content opportunities, logistics, and promotional campaigns. Coordinate delivery of photos, videos, and other content assets to internal teams, artist teams, and external partners as needed.
  • Support community management by monitoring comments, messages, and conversations. Respond to fans' questions and inquiries in a timely, authentic, and brand-appropriate manner, and identify opportunities to recognize and reward key contributors.
  • Coordinate content opportunities with artists and their teams in collaboration with the Social Media Manager, Artist Relations, and other internal teams.
  • Monitor social media trends, audience behavior, competitors, and emerging platform features. Track and report content performance, audience insights, and social media metrics. Use finding to identify successful creative formats, artists, topics, and approaches that improve engagement and audience growth.
  • Maintain organized photo and video libraries so content can be quickly located, shared and repurposed across social and marketing channels.
  • Perform other duties as assigned.
Qualifications
Education
  • Degree in Communication, Marketing, New Media or related field preferred; Equivalent experience and a strong content portfolio may be considered
Experience
  • 3+ years' professional experience in social media, digital content creation, video production, or related field preferred
  • Experience covering live events or other fast-paced, real-time environments preferred
  •  Experience writing compelling copy in brand voice for social and posting content
Knowledge, Skills and Abilities
  • Effective interpersonal, written, verbal, and visual communication skills
  • Able to recognize compelling moments, create engaging content quickly, and maintain quality in a fast-paced environment
  • Strong organizational skills with the ability to manage content calendars, deadlines, multiple priorities, and changing production needs
  • Technical experience with content management systems, production software, and hardware like CapCut, Adobe Creative Suite (Photoshop, Premiere, Lightroom, etc.), and DSLR cameras and lighting
  • Able to take creative direction while proactively identifying content opportunities
  • Able to schedule content teams, manage production, and oversee content editing
 
Physical Requirements
Speak and hear to communicate and use both near and far vision. Frequently sit with some walking and standing. Occasionally climb, sit, kneel, bend, steps up/down and reach above shoulder. Regularly traverse stairs and walk on uneven terrain, often while carrying product. Frequently lift/carry up to 25 lbs. Continually use hands for basic tasks and frequent, precise hand coordination for detailed work.
 
Working Conditions
Live music and event environments include variable weather conditions, large crowds, and elevated noise levels. Occasional work in normal office conditions. Some travel required.
Ryman Hospitality Properties

About Ryman Hospitality Properties

Rooted in 125 years of Music City history, with iconic entertainment brands, world-renowned destination hotels and new ventures emerging every year, there is no limit to opportunity with us. Come see what it means to make Music City, "Music City,"​ as we continue to celebrate the country lifestyle and superior hospitality in both Nashville and beyond.

Ryman Hospitality Properties, Inc. (NYSE:RHP) is a REIT for federal income tax purposes, specializing in group-oriented, destination hotel assets in urban and resort markets. The Company’s owned assets include a network of four upscale, meetings-focused resorts totaling 8,114 rooms that are managed by lodging operator Marriott International, Inc. under the Gaylord Hotels brand. Other owned assets managed by Marriott International, Inc. include Gaylord Springs Golf Links, the Wildhorse Saloon, the General Jackson Showboat, The Inn at Opryland, a 303-room overflow hotel adjacent to Gaylord Opryland and AC Hotel Washington, DC at National Harbor, a 192-room overflow hotel near Gaylord National.

The Company also owns and operates media and entertainment assets, including the Grand Ole Opry, the legendary weekly showcase of country music’s finest performers for over 90 years; the Ryman Auditorium, the storied former home of the Grand Ole Opry located in downtown Nashville; 650 AM WSM, the Opry’s radio home; and Ole Red, a country lifestyle and entertainment brand.

Industry
Arts & Entertainment
Company Size
501-1,000 employees
Headquarters
Nashville, Tennessee
Year Founded
Unknown
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