The Social Media Partner will be responsible for assisting in the creation of content for our network's social media platforms, with a focus on Instagram, Facebook, LinkedIn, and X. Manages day to day activities for all SLUHN social media accounts and aligning social media content and strategies to St. Luke’s internal/external marketing communications.
JOB DUTIES AND RESPONSIBILITES:
Create compelling written content for social media posts, including captions, hashtags, and ad copy, tailored for each platform's audience and tone
Write and edit engaging social media content for various platforms, including Facebook, Twitter, Instagram, and LinkedIn
Collaborate with marketing teams to brainstorm content ideas, campaigns, and initiatives that align with company objectives and target audience
Attend events to promote brand on social channels
Demonstrate proficiency in utilizing social media management tools (e.g., Sprout Social, HubSpot) for tracking, posting, and monitoring activities to maintain effective brand engagement and audience interaction
Connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys
Produce and edit video content for social media platforms, including short-form videos, reels, stories, and possible live streams, to drive audience engagement and brand awareness
Coordinate social media calendars, schedule posts, and maintain an organized content schedule
PHYSICAL AND SENSORY REQUIREMENTS:
Sitting for up to 7 hours-per-day, 4 hours at-a-time; standing for up to 7 hours-per-day, 4 hours at-a-time; walking for up to 2 hours-a-day, 1 hour at-a-time. Requires crouching, kneeling, and lifting of objects weighing up to 40 pounds, pushing objects weighing up to 80 pounds. Requires hand and finger dexterity to use computer equipment. Seeing as it relates to general, near, color and peripheral vision. Hearing as it relates to normal and telephone conversations.
EDUCATION:
Bachelor's Degree required. Journalism, marketing, communications, or related field.
TRAINING AND EXPERIENCE:
Minimum of one to three years in social media. Excellent time management skills and attention to detail. Ability to work in a fast-paced environment. Proficient with Microsoft Office Suite or related software.
Please complete your application using your full legal name and current home address. Be sure to include employment history for the past seven (7) years, including your present employer. Additionally, you are encouraged to upload a current resume, including all work history, education, and/or certifications and licenses, if applicable. It is highly recommended that you create a profile at the conclusion of submitting your first application. Thank you for your interest in St. Luke's!!
Founded in 1872, St. Luke’s University Health Network (SLUHN) is a fully integrated, regional, non-profit network of more than 23,000 employees providing services at 16 campuses and 350+ outpatient sites. With annual net revenue of $4 billion, the Network’s service area includes 11 counties in two states: Lehigh, Northampton, Berks, Bucks, Carbon, Montgomery, Monroe, Schuylkill and Luzerne counties in Pennsylvania and Warren and Hunterdon counties in New Jersey. St. Luke’s hospitals operate the largest network of trauma centers in Pennsylvania, with the Bethlehem Campus being home to St. Luke’s Children’s Hospital. Dedicated to advancing medical education, St. Luke’s is the preeminent teaching hospital in central-eastern Pennsylvania. In partnership with Temple University, the Network established the Lehigh Valley’s first and only four-year medical school campus. It also operates the nation’s longest continuously operating School of Nursing, established in 1884, and over 50 fully accredited graduate medical educational programs with more than 500 residents and fellows. In 2022, St. Luke’s, a member of the Children’s Hospital Association, opened the Lehigh Valley’s first and only free-standing facility dedicated entirely to kids. SLUHN is the only Lehigh Valley-based health care system to earn Medicare’s five-star ratings (the highest) for quality, efficiency and patient satisfaction. It is both a Leapfrog Group and Healthgrades Top Hospital and a Newsweek World’s Best Hospital. The Network’s flagship University Hospital has earned the 100 Top Major Teaching Hospital designation from Premier 13 times total and eleven years in a row, including in 2023 when it was identified as THE #4 TEACHING HOSPITAL IN THE COUNTRY.
