Job Description

Social Media Management

• Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
• Create engaging, on-brand content including reels, stories, posts, and captions
• Monitor trends and analytics to optimize performance and grow our following
• Manage content calendar and collaborate with designers, writers, and product teams
• Respond to comments and DMs to cultivate an active and supportive community

Influencer & Outreach

• Identify, engage, and build relationships with influencers, creators, and brand ambassadors
• Coordinate gifted and paid partnerships, from outreach to tracking performance
• Build partnerships with relevant podcasts, newsletters, blogs, and communities
• Host or support IRL and virtual community activations, events, and collaborations

Growth & Strategy

• Track and report on KPIs and ROI of outreach and social initiatives
• Work with paid media team to repurpose high-performing content
• Stay up to date with trends in wellness, mental health, sobriety, and content marketing