Job Description

Social Media Operations海外社媒运营

Hangzhou

Experienced

Full-time

Responsibilities

1.Be responsible for daily operation and content publishing of accounts on TikTok, Instagram, Facebook and YouTube Shorts. 2.Develop content calendars aligned with brand schedules to ensure consistent and steady content output across all accounts. 3.Manage assigned platforms or columns end-to-end, including copywriting, asset sorting, content posting and performance tracking. 4.Collaborate with the influencer team to organize influencer and UGC materials for secondary creation and cross-platform distribution. 5.Monitor content metrics such as views, engagement rate, share rate and save rate, identify issues and optimize content timely. 6.Support social media content production for Giveaways, holiday campaigns, product launches and other key marketing events. 7.Assist in building a content asset library, standardized content calendar and SOPs for social media operation. 1.负责TikTok、Instagram、Facebook、YouTube Shorts账号的日常运营与内容发布 2.根据品牌节奏制定内容排期，保证账号持续更新与稳定输出 3.负责分配到的平台或栏目内容运营，包括文案撰写、素材整理、内容发布与效果跟踪 4.配合达人团队运营达人素材与UGC素材，完成二次创作与内容分发 5.跟踪内容数据表现（播放量、互动率、分享率、收藏率），发现问题并及时优化 6.配合活动节点完成Giveaway、节日Campaign、产品发布等社媒内容支持 7.协助建立内容素材库、内容日历及社媒运营SOP

Qualifications

1: Approximately 3–5 years of experience in overseas marketing, brand creative, or video content planning and production. The experience duration may be relaxed based on the quality of the work. Candidates with experience in overseas brand agencies, globalized brands, or international technology products are preferred. 2: Possess localization strategy capabilities for different countries and regions, have deep experience in at least one overseas market, and have adapted to a second market, capable of adjusting selling points and creative expressions based on local culture, user needs, and content preferences. 3. Possess excellent aesthetic judgment for brand advertising videos, with a clear understanding of visual style, composition, color, editing rhythm, music, and brand tone. Able to select appropriate creative references and ensure the quality of the final product. Must provide video works led by oneself. 4: Possess independent video creative and script production capabilities, capable of developing creative concepts, story structures, storyboard scripts, voiceovers, and subtitles based on product selling points and user insights, while adapting narrative styles according to different markets. 5: Possess video production and implementation capabilities, familiar with the entire process from pre-production planning, material shooting or generation, to editing, dubbing, music composition, and post-production packaging; capable of independently completing basic video production, as well as guiding internal teams or external suppliers to deliver high-quality brand advertisements. 6: English can be used as a working language, with an understanding of AI, SaaS, or tech products. The ability to independently conduct overseas content research, draft creative briefs, and transform complex features into specific, engaging video use cases is required. 1: 约 3–5 年海外营销、品牌创意或视频内容策划与制作经验，年限可根据作品质量放宽。有海外品牌 Agency、出海品牌或全球化科技产品经历者优先。 2: 具备不同国家和地区的本地化策略能力，深度负责过至少一个海外市场，并有第二个市场的适配经验，能根据当地文化、用户需求和内容习惯调整卖点与创意表达。 3: 具备良好的品牌广告视频审美，对视觉风格、构图、色彩、剪辑节奏、音乐及品牌调性有明确判断，能够选择合适的创意参考，并把控成片质量。需提供本人主导的视频作品。 4: 具备独立的视频创意与脚本制作能力，能从产品卖点和用户洞察出发，完成创意概念、故事结构、分镜脚本、旁白及字幕，并根据不同市场调整叙事方式。 5: 具备视频制作与落地能力，熟悉从前期策划、素材拍摄或生成，到剪辑、配音、配乐及后期包装的完整流程；能独立完成基础视频制作，也能指导内部团队或外部供应商完成高质量品牌广告。 6: 英语可作为工作语言，对 AI、SaaS 或科技产品有理解，能独立开展海外内容研究、撰写创意 Brief，并把复杂功能转化为具体、有吸引力的视频使用场景。

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