VAST

Social Media Operation Specialist 新媒体运营

VAST  •  Hangzhou, CN (Onsite)  •  9 hours ago
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Job Description

Social Media Operation Specialist 新媒体运营
Hangzhou
Experienced
Full-time
Responsibilities
1. Brand Voice Enhancement: Improve weak brand tonality and low recognition across domestic and overseas platforms including Instagram, Facebook, YouTube, X, TikTok, Pinterest, Douyin, Bilibili and WeChat Channels, and build a unified and differentiated brand image.
2. Social Media Daily Operation Support: Oversee daily operations including video tonality analysis, team content coordination, comment and DM customer service to ensure stable account operation.
3. Trending Topic Response: Rapidly respond to viral trends in video, graphic content, AI industry and regional culture, produce tailored content and amplify brand exposure through trending momentum.
4. Platform Algorithm Optimization: Remedy insufficient understanding of platform algorithms and user preferences, and improve content distribution efficiency and engagement rate via content strategy iteration.
5. Follower Growth & Conversion: Leverage in-depth platform rule insights to execute full-link growth tactics including follower acquisition campaigns, content optimization and user conversion, and achieve platform-specific follower growth KPIs.
1、品牌声量强化:解决 Ins/FB/YouTube/X/TikTok/Pinterest/ 抖音 / B 站 / 视频号等海内外平台品牌调性弱、辨识度低的问题,打造统一且差异化的品牌形象。
2、社媒基础运维支持:负责视频调性拆解、小组内容协同、用户评论 / 私信客服支持等日常运营工作,保障账号稳定运转。
3、热点快速响应:对视频 / 图文 / AI 行业热点、区域文化热点进行快速响应,产出适配内容,借势放大品牌曝光。
4、平台逻辑优化:解决对视频平台算法逻辑、用户偏好理解不足的问题,通过内容策略优化提升内容分发效率与互动率。
5、涨粉与增长落地:基于对平台规则的深刻理解,执行涨粉投放、内容增长、用户转化全链路操作,达成平台专属涨粉 KPI。
Qualifications
1. Educational Background: Bachelor’s degree or above, master’s degree preferred; overseas study experience in Europe and America is a plus.
2. Platform Expertise: In-depth mastery of operation rules for at least one platform among Instagram, Facebook, YouTube, X, TikTok, Pinterest, Douyin, Bilibili and WeChat Channels, familiar with platform algorithms, user ecosystem and real-time policy updates; experience building accounts from scratch is preferred.
3. Language Proficiency: Solid English skills to independently create content, interact with users and communicate cross-functionally; fluent in Japanese, Korean, French or Spanish with capability of regional localized content adaptation is preferred.
4. Content & Tool Proficiency: Deep understanding of 3D content, familiar with 3D modeling, animation production and AI creative workflows; skilled at video editing tools including CapCut, PR and AE, experience with Blender and C4D is preferred; able to utilize AI tools such as GPT and Kling, Vibe Coding experience is a plus.
5. Growth Experience: Proven track record of follower acquisition campaigns and growth operations, capable of optimizing strategies based on data, lowering customer acquisition costs and hitting user growth targets.
Bonus Qualifications:
Experience operating domestic and overseas social media accounts for AI tools, 3D creation and gaming tech brands, with clear insight into industry audience traits and content trends.
Localized operation experience targeting Japan, Korea, Spain, France, Europe or North America, familiar with local culture, trending preferences and platform gameplay.
Experience managing vertical communities (Reddit/Discord), planning UGC campaigns or cooperating with KOLs/KOCs.
Able to create 3D assets with Tripo AI, quickly translate product features into attractive content highlights and streamline cross-team communication.
1、学历背景:本科及以上学历,硕士优先;欧美海外留学经历优先。
2、平台能力:深度掌握 Ins/FB/YouTube/X/TikTok/Pinterest/ 抖音 / B 站 / 视频号等任意 1 个及以上平台的运营规则,熟悉平台算法、用户生态及实时规则变动,有平台账号从 0 到 1 运营经验者优先。
3、语言能力:具备较强的英文基础,可无障碍进行内容创作、用户互动与跨团队沟通;深度掌握英 / 日 / 韩 / 法 / 西任意一个地区的语言,能完成对应区域内容本地化适配者优先。
4、内容与工具能力:对 3D 内容有深刻了解,熟悉 3D 建模、动画制作、AI 工具创作流程;熟练使用剪映、PR、AE 等视频剪辑软件,会使用 Blender、C4D 等 3D 建模软件者优先;具备 GPT / 可灵等 AI 工具使用能力,会 Vibe Coding 者优先。
5、增长经验:有明确的涨粉投放与增长操作经验,能基于数据优化运营策略,控制涨粉成本,达成用户增长目标者优先。
加分项:
有 AI 工具、3D 创作、游戏科技类品牌海内外社媒运营经验,熟悉行业用户特点与内容趋势。
有对应区域(日 / 韩 / 西 / 法 / 欧美)本地化运营经验,熟悉当地用户文化、热点偏好与平台玩法。
有垂直社区(Reddit/Discord)运营、UGC 活动策划或 KOL/KOC 建联合作经验。
会使用 Tripo AI 进行 3D 创作,能快速理解产品功能并转化为内容亮点,减少沟通成本。
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VAST

About VAST

We are creating immersive interactive communities based on AI-generated 3D technology, aiming to co-create the next generation of content and interaction experiences.

Industry
IT & Software
Company Size
11-50 employees
Headquarters
Hong Kong, HK
Year Founded
2023
Social Media