This is not a “schedule posts and wait for instructions” role. We need a proactive, self-driven
social media and marketing virtual assistant who owns the content calendar, tracks
deliverables, flags gaps before they become problems, and treats client brand growth
as their own mission. You will be the primary person responsible for the digital marketing engine
across multiple brands and platforms during a major growth phase that includes a book launch,
increased podcast appearances, and the scaling of a Skool community.
Social Media Management
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Own the content calendar across Instagram (primary), Facebook, TikTok, LinkedIn, and
YouTube Shorts for both the practice and The Fibroid Doc brand
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Create, schedule, and publish posts, Reels, carousels, and stories—including caption
writing, hashtag strategy, and engagement optimization
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Repurpose podcast appearances, speaking clips, and patient education content into
social-ready formats
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Monitor comments, DMs, and engagement daily; respond or escalate as appropriate
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Track analytics weekly and report on follower growth, engagement rates, and top-
performing content with actionable insights
Podcast & Media Support
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Research and pitch podcasts for client to appear on as a guest
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Manage the outreach pipeline: track pitches, follow-ups, confirmations, and scheduling
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Prepare episode briefs (host background, audience, talking points) before each
appearance
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Clip and repurpose podcast episodes into social content post-appearance
Skool Community Management
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Post regular content and conversation starters in the fibroids Skool community
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Monitor member activity, welcome new members, and keep engagement high
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Flag community feedback, questions, and trends to client
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Help plan and promote community events, challenges, and live sessions
Book Launch Support
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Assist with social media promotion strategy for the upcoming book
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Create pre-launch buzz content (teasers, countdowns, behind-the-scenes)
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Coordinate cross-promotion across platforms and with podcast appearances
Brand Building for Associate Physicians
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Support Instagram growth and content creation for associate physicians as the team
expands
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Help build individual provider brands to drive patient volume to the practice