Job Description

Position: Social Media Marketing Specialist
Number of hours: 20 hours/week
Schedule: 9AM to 12NN, UK Time

Tasks required:

• Utilize social media to find and attract relevant audiences, and customers, as defined above and in the marketing strategy

• Understand how the algorithm on each platform works

• Leverage content marketing strategies for social media

• Create social media marketing plans and programs for each product and coordinate promotional support to increase market share

• Create and manage customized customer-relations programs and maintain online relationships with customers

• Gather, analyze and interpret marketing data, and provide short- and long-term market projections and reports

• Gather marketing data and maintain the research database

• Respond to inquiries and requests from clients as we deliver campaigns, and provide marketing information as needed

• Offer the social media team guidance and discipline: plan, monitor, and evaluate job outcomes, to maintain the job results of the social media marketing team

• Develop the social media marketing team by providing educational and experiential growth opportunities

• Other ad hoc tasks that would be assigned

Requirements:

• 3+ years of experience in managing social media, business, marketing, media, public relations, or a related subject

  • Google Analytics certification

• Expert in LinkedIn, Twitter/ X and Instagram as well as YouTube and Medium strategies too

• Understanding of other key B2B social media platforms such as YouTube and Medium

• Strong computer abilities utilizing G-suite, Microsoft Office, Slack and Veed.io, etc.

• Has working knowledge of Active Campaign to manage newsletter and client engagement

• Proficient using multi-social posting platforms such as Hootsuite, HubSpot, Lately.ai

• Proficient using Canva as a content design platform

• Proficient using visual design tools such as Leonardo and Dall-E is a plus

• Proficient using ChatGPT4. OpenAI mostly and how to optimize social media content

• Strong understanding of marketing strategy and the ability to seamlessly apply these ideas across various forms of outreach

• General knowledge of search engine optimization and internet ranking for web content

• Relevant experience identifying a target audience and how to tailor unique marketing campaigns to capture their attention

• Ability to oversee and manage a varied workforce while simultaneously working on multiple company objectives

• Highly organized and detail-oriented; able to efficiently prioritize multiple tasks

• Ability to maintain a professional demeanor even under stressful situations