Job Description

What you'll do:

• Lead the overall social media strategy across platforms including Instagram, Facebook, X, and emerging channels.
• Own and manage the digital marketing calendar, planning and forecasting.
• Implement social listening strategies to track brand mentions, quality, and sentiment.
• Manage and optimize multiple social profiles, actively engaging fans and growing vibrant online communities for maximum brand exposure and recall.
• Stay on top of all platform updates, cultural moments, and emerging trends, applying strategic judgment to reactive and real-time content opportunities.
• Lead copywriting, brand voice, and community management across all digital platforms, ensuring consistency, authenticity, and fan-first engagement.
• Develop and implement integrated strategies that build top-of-mind brand recognition, including breakthrough creative campaigns designed to embed brand recognition in consumer consciousness across all digital touchpoints.
• Develop clear, effective briefs for internal and external teams, and collaborate on multi-faceted campaigns.
• Establish a consistent brand messaging framework and deploy it across all digital channels.
• Monitor and optimize brand mention quality across all digital channels.
• Manage and conduct ongoing comprehensive keyword research and competitive analysis focused on brand-building terms.
• Build high-quality backlink strategies that increase domain authority and brand credibility.
• Optimize on-page elements for both search performance and brand recognition.
• Design and execute email campaigns and website optimizations that reinforce brand identity and drive recall.
• Implement advanced segmentation strategies based on brand engagement levels and awareness stages.
• Create automated customer journey programs that drive acquisition and engagement.
• Optimize email deliverability and engagement rates to maximize brand exposure.
• Manage and analyze social, email, SEO, and website analytics and tracking setup for comprehensive brand interaction and performance measurement.
• Track competitive activity on an ongoing basis and proactively share insights with the broader department.

What you’ll have:

• 5-10 years of hands-on experience executing multi-channel digital marketing efforts with proven results.
• Prior experience in entertainment, film/TV, or media environments is required.
• Proficiency with Adobe Suite programs including Photoshop – to create new visually captivating basic content in a short timeframe.
• Expert-level experience in AI SEO tools, SEO implementation, email marketing, web management, and social media.
• Platform experience in Braze, AWS, Google Analytics, Buffer, Meta Business Manager, and Social Suites and emerging platforms.
• Proficiency in AI is a must.
• Ability to develop and implement comprehensive strategies.
• Strong experience briefing creative consultants and agencies to produce attractive, effective content, with the ability to guide concept development, oversee execution, and ensure deliverables support broader digital and social campaign strategies.
• Proven track record working with social media agencies, influencers and external content creators including fluency with negotiation and deadlines.
• Experience in developing earned influencer partnerships and campaigns.
• Fluency in paid media and an understanding of how content, media, and platform algorithms work together to drive performance
• Strategic thinker with a creative POV and clear understanding of what makes content resonate on social media and digital platforms.
• Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through.
• Proven track record in developing and implementing successful campaigns.
• Self-starter who is adaptive, ambitious and a collaborative team player.
• Thrives in fast-paced environments with tight deadlines on multiple projects; highly organized, detail-oriented, and able to prioritize effectively under pressure.
• Outstanding verbal and written communication skills, with the ability to interact with leadership effectively.